2017 December Board Book

Reach: July – September 2017: 111.6M

“Dairy products made with Real California Milk are versatile ingredients that are loaded with protein, calcium and Vitamin D.” – Parker Wallace, Lifestyle Expert “Providing fresh milk to people in need is always challenging, but it’s especially difficult for food banks during times of crisis.” – Nancy Curby, SVP of Corporate Partnerships & Operations at Feeding America “You can’t substitute milk for non-milk beverages…it offers more complete nutrition.” – Medical professional attending Real California Milk educational session

Nurse Barb Dehn and the National Association of Pediatric Nurse Practitioners promoted the nutritional benefits of milk and dairy, tapping the latest scientific research

Nationally distributed press releases announced hurricane aid and the launch of the Seals for Good social media challenge, while a Twitter Party promoted the Real California Milk seal during National Ice Cream Month.

Total Reach: 411.2 K Impressions

Total Reach: 88.6M Impressions

A variety of initiatives supported healthy snacking with California dairy during the busy fall season: social media partnership with Snapware, national survey and press release highlighting cottage cheese, and lifestyle TV appearances by Parker Wallace and Jennifer Giambroni in target markets

Total Reach: 22.5M Impressions