2017 December Board Book

FOR IMMEDIATE RELEASE:

CONTACT: Jennifer Giambroni

California Milk Advisory Board jgiambroni@cmab.net (209) 690-8244 Lindsey Warriner Ketchum for CMAB Lindsey.warriner@ketchum.com (415) 984-6172

CALIFORNIA DAIRY FAMILIES KICK OFF #SEALSFORGOOD MILK DRIVE TO SUPPORT FAMILIES IN NEED Social media challenge will provide much needed milk to food banks serving families in Florida and Texas Tracy, Calif. – September 28, 2017 – Milk is one of the most-requested staples at food banks, but among the least donated. On average, people served by food banks receive the equivalent of less than 1 gallon per person per year. To help fill this gap and support families in need in areas affected by hurricanes Harvey and Irma, California dairy farm families today launched the Seals for Good social media challenge, which will provide up to 4,000 gallons of milk to families and children struggling with hunger. “It is important to California’s dairy farm families to help ensure access for all to nutritious milk and dairy foods. The need is especially acute with so many families affected by the recent hurricanes,” said John Talbot, CEO of California Milk Advisory Board and Real California Milk. “Products like cheese, butter, yogurt, cottage cheese and ice cream with the Real California Milk seal are available throughout the U.S., which makes the Seals for Good campaign an easy way for people to support the people in need with just a simple social media post.”

Social Media Challenge: Post a photo of a dairy product (cheese, yogurt, cottage cheese, butter, ice cream) showing the Real California Milk seal on Facebook or Instagram using the hashtag

An instrumentality of the Department of Food & Agriculture, State of California

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