2017 December Board Book

California Dairy Families Kick Off #SEALSFORGOOD Milk Drive…Page 2 of 2

#sealsforgood. Dairy products with the seal are available in supermarkets and specialty stores across the U.S. and online. No purchase necessary. http://ooh.li/271ee32

Timing: Kicks off September 25, 2017 and runs through December 31, 2017

Donation: For each qualifying post, $5 – representing a gallon of milk – will be donated to the Great American Milk Drive (up to $20,000 total) through Feeding America to provide vouchers for fresh milk to families in need in Florida and Texas. “Providing fresh milk to people in need is always challenging, but it’s especially difficult for food banks during times of crisis,” said Nancy Curby, SVP of Corporate Partnerships & Operations at Feeding America. “Feeding America is grateful for the ongoing support of the dairy industry, and it’s wonderful to see our partners step up to help people when they need it most. We know that giving our network the ability to distribute fresh milk will help relieve some stress for families in disaster-affected areas as they work to rebuild.” Each year, more than 46 million people, including 12 million children, are served by Feeding America, the nation’s largest domestic hunger-relief organization. It has a nationwide network of 200 food banks and 60,000 food pantries and meal programs. About the California Milk Advisory Board The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s more than 1,300 dairy families. With headquarters in Tracy, the CMAB is one of the largest agricultural marketing boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information and to connect with the CMAB through social media, For more information and to connect with the CMAB through social media, visit RealCaliforniaMilk.com , like on Facebook , watch videos on YouTube , follow on Twitter and Instagram , and pin on Pinterest . ###

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