2017 December Board Book

South Korea

• California Pizza Kitchen will develop a new pizza menu using only California cheese. CPK asked for a contact who can provide Leprino part skim mozzarella to its 10 stores nationwide. We offered contacts of Choheung and Dongwon F&B. Both of them are very interested in landing this new account. • Retail & On-line promotion with E Mart: E Mart started conducting a sales competition to promote California cheese products. E Mart, the largest supermarket chain with 146 stores nationwide, is selling 10 kinds of California cheese with the RCM seal with monthly sales of $300,000 on average. The buyer expects more than a 30% sales increase through this promotion. • Retail Promotion with Bread & Co: In July 2017, Bread & Co and CMAB Korea conducted an in-house California Cream Cheese Confectionery and Bakery Recipe Contest using Pacific cream cheese (manufactured by CDI). Three winning recipes were promised to be released. Bread & Co is a bakery chain brand with over 60 stores nationwide. Bread & Co scheduled to launch 3 winning recipes using Pacific cream cheese and CMAB Korea suggested a retail promotion, celebrating the new product launching in September. Bread & Co designed the artwork for name cards, posters, wobbler pop, stickers for cream cheese, and PR featuring the RCM seals. Bread & Co manufactured and

3