2017 December Board Book

sales. China’s dairy market, which generates around $55B USD a year, has been struggling with slowing milk demand growth and reduced prices since 2013 but yogurt has salvaged the dairy group’s sales and profits. Three Chinese companies—state-run Bright Dairy and private competitors Mengniu and Yili— control about 70% of China’s yogurt market. Chinese milk sales are expected to grow by around 4% in 2017, while yogurt sales could rise 18% to almost $17B USD, Euromonitor projects. Profit margins for yogurt in China are about 40%— double those for plain milk, according to dairy analyst Song Liang. • Preliminary rounds of the CMAB national culinary school competition began throughout September. Schools across the country, including Shannxi Epoch Cuisine School, Beijing Jingsong Vocational High School, Guangzhou Tourism Vocational School, Sichuan Tourism University and Shanghai Blue Velvet International Vocational School all completed their selection of teams which will advance to the final round set to be held in November in Beijing.

• A new round of California frozen yogurt promotions was held at 500 Wanda Cinema’s across China in September. CMAB cooperated with J Group to offer partnering cinemas who made one-time purchases of California frozen yogurt mix with foam backdrop advertisements to be displayed at their cinemas.

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