HERMÈS - 2018 Registration document

Overview of the group

Activity by métier

Lastly, the métier has drawn on the revival of legacy savoir-faire, com- bined with innovative processes, to refresh the classics or create excep- tional pieces that illustrate the humour and fantasy unique to Hermès. The leather marquetry enhances the Kelly bag by tracing letters from a primer of the 1930s on the flap. The Kellygraphie story is available in the range of customisable bags. Leather marquetry also surrounds the clasp of the Verrou bag with a set of drop shadows. The cladding reappears on the Hermès Galop minaudière, a stylised horse’s head that opens in two and closes like a treasure box. With the Clou Médor minaudière, the oversized leather pyramid is adorned with studs all over. A concentrate of exceptional savoir-faire, it is an exceptional object that can be worn on the shoulder thanks to its sleek leather strap. Unexpected contrasts in theplacement ofmaterials, fromperforated leathers toprecious, smooth and fine-grained skins, take the Constance and Bolide bags into new worlds by etching out a reinterpretation of Antoine Carbone’s “Au Bout du Monde” landscape into which an enamelled clasp merges. With the Wink, Smile & Play story, several bags have given the year’s theme a playful illustration with jewellery compositions that mirror human expres- sions: the Bâton de Craie pochette winks, the Bolide bag smiles and the Mangeoire bag raise an eyebrow. Themen’s collections havealsobeenenrichedwithnewmodels that reju- venate the masculine identity by combining elegance, beauty and prac- ticality for everyday use. The Hermès Flash leather backpack and clutch are ameeting of formal and contemporary tradition. The Cabavertige bag renews the aesthetic of the cabas bag, with a construction combining a slender look and a simple line. The emblematic Sac à Dépêches , Steve and Victoria bags have been revisited in Light versions, with refined proportions and blends that modernise and revitalise them. Lastly, a new travel bag, the Cavour bag, has joined the collections. With its distinctive trapezoid silhouette, its light canvas and leather structure and its countless practical features, it stands out as a new must-have bag. Several novelties peppered the year, using colour and design to astound customers and celebrate the House’s savoir-faire. There was fantasy in a sporting spirit with Playground, showcasing seams reminiscent of the boundaries of a sports field or the stitching of theball on the Cityback and Bolide bags. And an exceptionally bright idea found its way on to the Haut à courroies bag with Endless Road, an assembly of 46 pieces of bonded and stitched leather and embroidered elements depicting a Californian landscape wrapped around the bag. Diaries, small leather goods and writing objects Small leather goods are an ideal playground to explore new ideas and reflect today’s uses. Thus, the Cartouchière line, inspired by the pocketed belts worn by mili- tary officers, offers a prized hands free aspect. The small Carré Pocket bags, in brightly coloured printed leather, can be worn several at a time. The must-have card holders with the Petits Chevaux line are a delight, or play it graphic and coloured with Necto and Multiplis . 1.4.1.2

A range of fun and functional accessories, such as new cord or leather straps, and the Lettres au Carré charm decorated with leather marque- try, respond to customers’ desire to personalise their bags. For the big classics, bag covers have been fashioned in the spirit of travel bags of yesteryear. They dress the bags, protect them and show them in a new light. Lastly, to celebrate the theme “let’s play”, Actes Sud and Hermès published HERMES POP-UP in 2018, a light-hearted book exploring 14 emblematic scarves. Raw materials 2018 marked the return of three exceptional leathers, each in their own way holding out an unparalleled promise of patina. Volynka leather cele- brates the rebirth of a legendary leather fromRussia, a dream for leather goods craftsmen. This leather, which disappeared in the early 20th cen- tury, could be brought back to light after seven years of research, thanks to the discovery of miraculously preserved skins in a sunken ship. In addition to its powerful and fabled smell, it has exceptional qualities that are illustrated in a collection of luggage and notebook covers for lovers of exceptional materials. Natural cowhide is also making a comeback. Smooth or grained, discernible by its unique colour, its softness and absolute transparency, it is endowed with an ample and opulent feel, at the same time firm and very rounded, which softens over time. Lastly, pigskin has returned to collections after 20 years of absence. It is the veritable star of leather goods, boasting a unique grain. It is used for small leather goods articles and on classics of the Men’s and Women’s universes like the Birkin bag and the Sac à Dépêches . The range of leather has also been enriched by new articles with acknowledged characteristics: the firm and refined Monsieur calfskin expresses its elegance in two versions, smooth and soberly satin or with a minute grain that gently catches the light. Chamkila goatskin, with its strong shine, its finely drawn grain and its subtly contrasting colours, highlights the lines of small structured bags. Lastly, Boreal crocodile skin, with its exceptional feel, can take on unique pastel tones. Equestrianism The latest generation of Hermès saddles, represented by the Cavale , Allegro and Arpège models, has confirmed its success among amounting number of riders. In 2018, the métier focused on the quality of the customer experience: extending the reach of the stores, the House’s saddle experts go to the customer’s stables for the fitting, achieving the dual personalisation of each saddle to themeasurements of both horse and rider. Each saddle is made to measure for each horse-rider pair by a saddler craftsman using information provided by the expert. This approach helps to bring the craftsman and the customer closer, and offers the customer a genuine immersion into the heart of Hermès, its exceptional savoir-faire and its bespoke services. Equestrian equipment has also been expanded, with new clothes in which elegance ismatched only by technicity: rain cape, seamless parka, fully waterproof boots, warm and protective winter cap, ultra-technical new softshell to ensure that riding remains a pleasure in all weather! 1.4.1.3 1.4.1.4

1

2018 REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

19