HERMÈS - 2018 Registration document

Overview of the group

Activity by métier

Amoment eagerly awaited each year by collectors and enthusiasts since 1953, the new collection of paperweights has two creations dedicated to the Chinese zodiac sign of the pig. The new virtuoso pieces combine the techniques of millefiori, blowtorch, macedonia and gold decoration. Saint-Louis’ international expansion continued with the opening of two new outlets in Chengdu (China) and Dubai (United Arab Emirates). The House’s presence was intensified for the holiday season in Asia, with the installation within the Elements Mall in Hong Kong of a Crystal Tree, an astounding6-metre sculpture comprising24chandeliers and456 lights, together with a Saint-Louis pop-up store. Puiforcat In 2018, Puiforcat strengthened its positioning as a silversmith and jeweller of excellence by unveiling several new pieces and exceptional finishes made in its workshop. The semi-bespoke Precious offer, allowing customers to choose onyx, jasper, lapis lazuli or jade for cutlery from the Cannes collection, has now been extended to table accessories designed by Jean Puiforcat in this collection, as well as the Elysée collection, one of the emblematic models of the classic offer. The House’s savoir-faire was also illustrated in September with the reis- sue of a decorative box inspired by a drawing by Jean Puiforcat. This fine volume of solid silver, adorned with 228 cabochons of lapis lazuli, is remarkable both for the perfection of its sharp angles and its system of so-called “hidden” hinges. Lastly, Jean Puiforcat’s talent as a graphic designer inspired the back- drop to an imposing game of poker. Five hundred steel tokens weremade to measure for Puiforcat and placed in a chest of silver and sycamore wood. On the sidelines of these launches, the Company organised a series of lunches and dinners for its customers in its Parisian store or in collabora- tion with teams in China and Taiwan, and with its external partners, such as Boat International magazine. The opening of a new point of sale in Dubai in the United Arab Emirates, together with the cristallerie Saint-Louis, provided the opportunity to unveil collections in a range of local events such as Dubai Design Week. For its communication, Puiforcat continued to use digital technology as a means of extending its reach by targeting a newaudience. The Instagram account saw regular postings of visuals featuring new collections and items showcasing the House’s heritage. The Chinese edition of the pui- forcat.com website was launched to introduce China to the many stories that make up the legend of the House. Lastly, the team continued work to optimise its production division, with various measures impacting industrial facilities and manufacturing and logistics processes, in order to maintain the quality that underpins its reputation. 1.4.7.2

The advertising campaign “Time, a Hermès Object” illustrates this mes- sage, with the innovative digital campaign run in the autumn to share “time differences” between talented artists and instagrammers. The collection of “exceptional pieces” developed by Hermès also confir- med its success, particularly with jewellery watches ( Klikti, Faubourg , Arceau , Médor , etc.), which showcase the House’s savoir-faire in jewel- lery through original design. To crown 2018, the Arceau Robe du Soir watch won the Grand Prix d’Hor- logerie deGenève (GPHG) inNovember, in the “Artisticmétiers” category. This exceptional piece reproduces a drawing by Florence Manlik through a very innovative technique of leather mosaic, developed by craftsmen in Hermès workshops in Bienne. Two thousand two hundred minute pieces of different coloured leather are juxtaposed to form the outlines of the drawing. A genuine watchmaker employing roughly 300 people in its manufac- turing workshop in Switzerland, Hermès now makes the vast majority of its watches and components in-house. Its creativity remains French in nature and affirms its unique style, which is invigorated by the other métiers in theHouse. Its savoir-faire increasingly givesHermès a singular voice in the watch industry. Cristallerie Saint-Louis The light universe continued to grow in 2018. A special order from the Comédie-Française celebrated and demonstrated the cristallerie’s expertise in bespoke items: for the renovation of theMounet-Sully salon, Saint-Louis createdamagnificent chandelier of 85 lights and6,000crys- tal pieces inspired by an engraving made by Pierre Fontaine in 1830. Its inauguration in January allowed international buyers and the press go backstage in the renowned institution to admire this unique chandelier. They were also able to see new pieces from the Royal collection , which is deconstructing the chandelier in a quest for new decorative objects. Bobèches, balls and cups have been taken from chandeliers and trans- formed into cups, boxes, vases – and even giant candelabra. Table Arts has appropriated the codes of the cocktail party, extending the freedom to create, compose and taste. The three founders of the Experimental Group, creators of fun cocktail bars, have redesigned the Manhattan collection to allow everyone to prepare and experiment with their favourite cocktails at home, with friends. The thirteen objects in the collection, with new accessories including jiggers and shakers, combine the essentials of mixology, from preparation to tasting. Each item was mouth-blown and hand cut with vertical and horizontal bevels, showing off the crystal in all its brilliance. The collection was unveiled to the press and influencers at aprivate “Music&Cocktail Party” held to coincidewith the Fête de la Musique in Paris on 21 June. It was shown to customers in September at the boutique on rue Royale in Paris, during Maison & Objet week. 1.4.7 OTHER PRODUCTS AND BRANDS 1.4.7.1

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2018 REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

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