HERMÈS - 2018 Registration document

1

Overview of the group

ACTIVITY BY GEOGRAPHIC AREA

ACTIVITY BY GEOGRAPHIC AREA

1.5

Changes

2018 (revenue in millions of euros)

2017 (revenue in millions of euros)

at current exchange rates

at constant exchange rates

2018 (mix in %)

2017 (mix in %)

Europe

1,909

32% 13% 19% 49% 13% 36% 18%

1,799

33% 14% 19% 48% 13% 35% 18%

6.1% 6.3% 6.0% 8.6% 4.4% 10.1%

7.0% 6.3% 7.5%

France

802

755

s s

Europe (excl. France)

1,106 2,891

1,044 2,663

s s

Asia-Pacific

12.0%

Japan

748

717

7.5%

s s

s s Asia-Pacific (excluding Japan)

2,142 1,059

1,946

13.7% 11.5% 17.8% 10.4%

Americas

996

6.3%

Other

108

1%

92

1%

17.7%

CONSOLIDATED REVENUE

5,966

100%

5,549

100%

7.5%

1.5.1 EUROPE In France, two emblematic stores on the Riviera reopened in June. The façade of the Monaco store, created in 1947, was returned to its original appearance. Its floor space has been increased to 430 m 2 thanks to the creation of an additional space of 150 m 2 , hewn beneath the rocks. A spectacular terrazzo staircase connects the two floors. The Nice store, located opposite the Jardin Albert-1er since 1991, bene- fited from the modification of its staircase to better show off the depth of its 200 m 2 . In a tribute to the sun-drenched atmosphere of the Riviera, these two stores are in soft and bright tones, combined with light wood furniture. In November, the reopening of the avenue George V store created a buzz. Extended and brightened after two years of work, it now covers more than 550 m 2 and three levels. The main entrance has been moved to Avenue George V. An area dedicated tomillinery has its own independent entrance. The first floor, devoted to ready-to-wear, jewellery andwatches, is reminiscent of a Parisian apartment. The second floor houses the men’s bespoke area and a private lounge. Again in Paris, the nave of the Grand Palais hosted the ninth edition of the Saut Hermès in March. A must-see event in the international equestrian calendar, it saw fifty riders in the CSI 5*, as well as twenty young talents, competeover threedays. The themewas “play”, withanenchanting show staged by Bartabas and the special creation of a smartphone applica- tion, H-pitchhh , inspired by the traditional game of the horseshoe.

In Switzerland, Hermès took part for the first time in the prestigious Salon International de la Haute Horlogerie (SIHH), held in Geneva in January. In a welcoming pavilion, the various models presented were accompanied by surprising interactive animations aimed at allowing visitors and jour- nalists to be introduced to Hermès unique approach to time. In Turkey, Hermès opened a third store in Istanbul, in the Emaar Square shopping centre on the Asian bank of the river, in May. A real house fea- turing windows, a balcony and two separate entrances, the store offers 340 m 2 in floor space on two levels. In the United Kingdom, the shop located in Selfridges department store in London has been renovated and enlarged. In Italy, the Venice store reopened in May. This historic store, located at the corner of Salizada SanMoisè near the Piazza SanMarco, has almost doubled in size thanks to the addition of a second floor. It now covers three levels and 260 m 2 . Its architecture gives pride of place to typical Venetian materials, colours and techniques. A number of events marked the year. The Silk Mix pop-up store, which displays men’s silk in the style of a record store, continued its world tour with stops in Brussels in May and Munich in June. Continuing its pop-up sales in several premises, petit h for the first time rested its treasure trove in Lisbon, Portugal. CarréClubHermès, a nomad interactive pop-up store imagined by Ms Bali Barret, Artistic Director of Hermès Women’s Silk Collection, made its first European stop in Milan, Italy, in November. Lastly, the hermes.com European e-commerce website took on a fresh look, presenting the creativity of the sixteenmétiers of theHouse through a wide range of products. The new site abounds with editorial content – films, photos, articles –inviting the visitor to explore the many worlds of Hermès.

26

2018 REGISTRATION DOCUMENT HERMÈS INTERNATIONAL