2022 PEICMC Annual Report

KEY HIGHLIGHTS Sales Channel Design • PEI Cannabis built on its award-winning storefront designs through the development and launch of a completely revamped customer education strategy. Customer Experience • During a period of national supply constraints, PEI Cannabis accomplished 108% of its year four SKU target and had no retail disruption related to a lack of product. • PEI Cannabis exceeded its customer count forecast for a fourth consecutive year, which is thought to be a positive measurement of the Corporation’s ongoing ability to compete and displace the illicit market. KEY OPPORTUNITIES & CHALLENGES: 1. PEI Cannabis has observed substantial growth in the volume of total dried cannabis equivalency of products sold, which it feels represents ongoing opportunities for growth in the domestic market share. 2. New product classes present an opportunity for PEI Cannabis to meet evolving customer preferences and continue displacing the illicit market.

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PEICMC 2021-2022 Annual Report