Year 10 Assessment Booklet 2020

IB MYP YEAR 10 – BUSINESS AND ENTREPRENEURSHIP

SEMESTER

STATEMENT OF INQUIRY

CONCEPT

GLOBAL CONTEXT

CONTENT

ASSESSMENT

Assignment 1: USA Travel Promotion Distributed: 3/2 Dates Due: • Section 1: Research Criterion B: 4/3 • Section 2: Communicate, Criteria A and C: Script Due 29/4. Presentations commence this day. • Section 3: Reflect, Criterion D: Exam block. Assignment 2: Free choice – start your own business Distributed 10/6 Dates Due: • Section 1: Research, Criterion B: 12/8 • Section 2: Communication, Criteria A and C: 13/10, 14/10 during Celebration of Entrepreneurship • Section 3: Reflection, Criterion D: Exam block.

• Target Marketing • Market segmentation • Video production • Marketing mix o Produce o Price o Promotion o Place

USA Trip Planning and Marketing Marketing communication influences school, parent and student choices about how to best use their scarce resources

Communication Choice Resources

Personal and cultural expression

ONE

Start your own business Business innovations are developed in appropriate places and spaces using timely strategies and leadership

• Marketing Management • Operations Management • Financial Management

Time Place Space Innovation Strategy Leadership

Scientific and technical innovation

TWO

• Human Resource Management • Business feasibility using decision making criteria

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