GOLF TIME 2021 Media Kit
MEDIA KIT RATE CARD NO. 27, VALID AS OF 01.01.2021 www.golftime.de
CIRCULATION AUDITED www.ivw.de
SAMSONITE Golf Club Tour, CALEDONIA Deutsche Puttliga
ONLINE, APP & SOCIAL MEDIA Golftime.de, Golftime-Clubtour.com, DeutschePuttliga.de, Facebook, Twitter, YouTube, Instagram, GOLF TIME to go App
THE MULTI V E R S E
GOLF TIME Magazine, GOLF TIME Travel Guide, Golf Books & DVDs
GOLF TIME TOURS Full-Service Golftravel-Operator, Golftimetours.com
THIS MAKES US UNIQUE ...
HIGH QUALITY, TARGET GROUP- ORIENTED CONTENT
MASSIVE, CROSS-MEDIA, MARKET PENETRATION
MEMBER OF THE GERMAN AUDIT BUREAU OF CIRCULATION E.V.
SOLID PERFORMANCE FOR ALREADY 24 YEARS
FULLY COVERING THE GERMAN SPOKEN MARKET (GER, AUT, SWI)
WE LEAVE NOTHING TO CHANCE
Our Equipment Tests are performed by the Miya Shot Robo V Swing Robot in cooperation with T&K Golf Research
PUBLISHER / EDITOR IN CHIEF Oskar Brunnthaler E-Mail: firstname.lastname@example.org DEPUTY EDITORS IN CHIEF Marcus Brunnthaler E-Mail: email@example.com Markus Scheck E-Mail: firstname.lastname@example.org EDITOR IN CHIEF GOLFTIME.DE Thomas Fischbacher E-Mail: email@example.com MARKETING & EVENTS Peer Wille E-Mail: firstname.lastname@example.org SALES & MARKETING Jürgen Haß E-Mail: email@example.com OFFICE MANAGEMENT Alexandra Thoma E-Mail: firstname.lastname@example.org REPRESENTATION AUSTRIA Lydia Enigl E-Mail: email@example.com
BANK ACCOUNT Kreissparkasse MünchenStarnbergEbersberg IBAN: DE60 7025 0150 0028 6497 62 BIC: BYLADEM1KMS Tax-Nr.: 143-142-00420 VAT: DE195604278
FREQUENCY 8 x per Year Publishing Day: Monday
COPY PRICE Single Copy:
€ 6,90 Yearly Subscription: € 42,00
G.O.L.F.-TIME VERLAG GMBH Oskar-von-Miller-Straße 11 D-82008 Unterhaching Tel.: +49 (0) 89 - 42 71 81 71 E-Mail: firstname.lastname@example.org Internet: www.golftime.de +49 (0) 89 - 42 71 81 81 Fax:
CIRCULATION AUDITING The German Audit Bureau of Circulation e. V. (IVW)
TERMS OF PAYMENT Net payment due within 7 days of date of invoice. Discount of 2 % if full payment is recei- ved at the latest on publication day of the GOLF TIME issue in which the ad is published, given that no previous invoices are outstanding. All prices are net prices. The legal rate of VAT will be added. Agreements are valid for 12 months.
SOCIAL MEDIA & APP Facebook.com/golftime Twitter.com/golftimer Instagram.com/golftimer
Youtube: GOLFTIME Hashtag: #golftime
PORTRAIT: GOLF TIME
In 2017, GOLF TIME celebrated a jubilee : 20 years of independent Golf Journalism covering all aspects Golf has to offer from a national and international perspective. This includes Training Tips, Fitness and Product-Reviews as well as Equipment-Tests, Lifestyle, Destination Reports and much more. And also in year 23 top experts will belong to our frequent contributors such as LPGA Tour Proette Caroline Masson or European Tour Pro Matthias Schwab and Marcel Siem . On the training side there are well known coaches such as Jonathan Taylor (The Move Academy), the Co-Coaches of the German Ama- teur-National Womens and Mens Teams Nicole und Thomas Gögele . Not to forget Biomechanic Dr. Christian Haid , Bernhard Langer-Physiothe- rapist Dr. Norbert Dehoust , the former president of the German Greenkeeper Association Hubert Kleiner , Rules Experts Dr. Ulrike and Holger Gartz or Clubfitting-Expert Marco Burger . In addition frequent specials such as the yearly published GOLF TIME Travel Guide in coope- ration with GOLF TIME tours , our very own Golf Travel Operator (www.golftimetours.com), founded in 2014 due to the ongoing success of our reader trips, wrap up the portfolio on the print side.
2021 DATES & DEADLINES
AD CLOSING AND CANCELLATION DATE
MATERIAL DEADLINE 22.02.2021
DEADLINE FOR INSERTS
01/2021 March 02/2021 April 03/2021 May 04/2021 June/July 05/2021 August 06/2021 September
MEDIA CONSULTATION G.O.L.F.-TIME Verlag GmbH Oskar-von-Miller-Straße 11 · D-82008 Unterhaching Tel. +49 (0)89 - 42 71 81 81 · email@example.com
„80 Percent of all Germans between 14 und 19 years of age are frequently reading magazines. Looking at the whole German population (14 and older) this number even ranks at 92 Percent.*“
*Source: „WV - Wirkung zeigen“ in July 2019, www.crossmedia.de, based on the study „Best for Planning 2018-III“ of GIK, www.gik.media
AD FORMATS & PRICES
BLEED FORMAT (IN MM)
TYPE AREA FORMAT (IN MM)
Trim/Bleed all around: 3 mm
Special Formats on request! Classifieds mm-Prices:
2/3 vertical (133 x 266) € 6,667,–
2/1 (460 x 300) € 19,000,–
1-row (47,0 mm): € 5,– 2-rows (98,0 mm): € 10,– Surcharges for special Placements (IFC/IBC/OBC): Inside Front Cover: 20% Inside Back Cover: 10% Outside Back Cover: 30% Agency Commision: 15% All prices are considered net prices
1/2 vertical (99,5 x 266) horizontal (200,5 x 130) € 5,000,–
1/1 (230 x 300) € 10,000,–
1/3 vertical (66 x 266) horizontal (200,5 x 87) € 3,334,– 1/4 vertical (49 x 266) horizontal (200,5 x 67) block (99,5 x 130) € 2,500,–
2/3 vertical (144 x 300) horizontal (230 x 194) € 6,667,–
1/2 vertical (109,5 x 300) horizontal (230 x 147) € 5,000,–
1/6 vertical (66 x 130) horizontal (99,5 x 87) € 1,667,–
1/3 vertical (76 x 300) horizontal (230 x 97) € 3,334,– 1/4 vertical (59 x 300) horizontal (230 x 77) block (109,5 x 147) € 2,500,–
1/8 vertical (49 x 130) horizontal (99,5 x 67) € 1,250,–
„WITHOUT PRINT BRAND PERCEPTION DECREASES LITTLE BY LITTLE*“
*Source: Catherin Anne Hiller, General Manager of GIK, Interview in „WV - Wirkung zeigen“ in July 2019, www.crossmedia.de
STICHED-IN INSERTS 4 Pages € 13,250,– (Total Circulation) 8 Pages On Request Other Marketing-Options: Prices on Request.
TERMS OF DELIVERY Documents must be at the printing company - see below - ten days prior to publication date. Ad-specials must be correctly packaged and ready for machine processing, as well as clearly labelled as to which issue it is supposed to belong as follows: Labelling: Issue No.____/2021 GOLF TIME. Should any production problems arise, completion of the print run takes priority over stiching in inserts. DELIVERY ADDRESS FOR INSERTS Westermann Druck GmbH Tor 1/ Mrs. Christiane Tretter Georg-Westermann-Allee 66 38104 Braunschweig Germany Tel.: +49 (0) 6341 / 142-253 E-Mail: firstname.lastname@example.org
INSERTS Weight Up to 20 g Up to 30 g Up to 40 g Up to 50 g Up to 60 g
Prices ‰ € 100,– € 140,– € 170,– € 190,–
€ 200,– each further 10 g € 10,– Additional Postage charged.
GLUED-IN INSERTS Technical Surcharge Postcard: € 39,–‰ CD-ROM: € 58,–‰ Other Formats on Request. Additional Postage charged.
Inserts have to be bound at the long side in order to insert them mechanically. The additional Print Run of Inserts measures 1 – 2% (of 50.000 copies) Minimum Format: 105 × 148 mm (DIN A6)
Glued-in inserts only possible in combination with a 1/1 page „Carrier-Ad“. Minimum Run: 25.000 copies.
Maximum Format: 210 × 297 mm (DIN A4)
PLEASE NOTE Cancellation date for ad-specials: 8 weeks prior to the according publication date.
Minimum Run: 5.000
MAGAZINE FORMATS Bleed size: 230 mm x 300 mm (Wx H) Type area: 199 mm x 266 mm (Wx H) Rows: 4 columns à 46 mm 3 columns à 63 mm Trim/Bleed: 3 mm all around Printing Tec.: Rolloffset-Euroscale Processing: Adhesive Binding
PRINTING COMPANY / DELIVERY ADDRESS FOR INSERTS Westermann Druck GmbH Mrs. Christiane Tretter Georg-Westermann-Allee 66 38104 Braunschweig Germany Tel.: +49 (0) 6341 / 142-253 E-Mail: email@example.com DELIVERY ADDRESS FOR PROOFS AND DATA CARRIER High-End dtp-service Hellmuth Herrenbachstraße 19 86161 Augsburg Germany
PRINTING MATERIAL PDF files: create your pdf files with the aid of acrobat distiller as „pdf X1a“ or with the setting „pressoptimized“ or „pre-press“ (as of version 6.0 with the setting „pdf X3“). Quark X-Press, InDesign or PageMaker files: please attach your used fonts and pictures. Data from graphic programs like Illustrator, Freehand, CorelDraw: convert your text into paths and export your files as eps with pic- tures (in CorelDraw: please mark the option „fonts with curves“).
Tel.: +49 (0) 821 / 56 49 58 Fax: +49 (0) 821 / 56 49 60 DIGITAL DATA DELIVERY E-Mail: firstname.lastname@example.org www.l-hellmuth.de
You can receive a proof (pdf file) on request before going into print.
COLOURS Please convert your colours into DIN-Euroscale ISO 12647-2:2004 (ISOcoated).
Please mark your data with the name of the advertiser and the GOLF TIME issue. Orders are based on the original copy. Westermann is authorised to adjust the reproduction proofs on a trustee basis. Complaints due to incorrect original copies cannot be acknowledged.
„PRINT SLOWS DOWN. BEING OPEN MINDED TO MIXED MARKETING IS THE KEY TO SUCCESS.*“
*Source: Irène Messerli, BernetBlog, www.bernet.ch
COPY FACTS & DISTRIBUTION FIGURES
CIRCULATION FIGURES (AUDITING BY IVW* I/2021) Printed Circulation
CHANNELS OF DISTRIBUTION • Single Subsriptions as well as membership copies in cooperation with selected Golf Clubs • Golf Clubs, Pro-Shops and Golf Hotels in Germany, Austria and Switzerland • Sold at News Stands, Airports, Train Stations, Gas Stations and Food Markets
• On Board Copies in cooperation with Condor and Lufthansa • Look out for this sign when selecting your marketing-partner:
On Board Copies
Free Copies (Clubs, Pro-Shops, etc.)
Sales at News Stands
Distribution Points (GER, AUT, SWI)
* The German Audit Bureau of Circulation e. V.
47,062 Distributed Circulation
993 Points of Distribution in GER, AUT, SWI
5,787 Sold copies
ONLINE: GOLFTIME.DE / NEWSLETTER DAILY NEWS AND SERVICES IN A NEW SHINE ...
GOLFTIME.DE / NEWSLETTER Freshly relaunched, optimized for mobile use and with many new features, Golftime.de presents itself in a new shine. Daily News, Training Tips, Equip- ment-Tests and much more supply the User with basically everything Golf has to offer. Our GOLF TIME Newsletter (Mo.) respectively Weekender (Thu.) is being published twice weekly, summarizing last week‘s happenings and previewing the upcoming weekend‘s events. STATISTICS GOLFTIME.DE* NEWSLETTER**
Page Impressions: Avg. Duration/Visit: Avg. Pages/Visit: Bounce Rate (%):
Avg. Opening Rate: Adressed Total p.a.:
*Source: Google Analytics; Time Span: December 2020 / **Source: Campaign Monitor; Time Span: October 2019 - September 2020
AD FORMATS ONLINE: GOLFTIME.DE / NEWSLETTER
AD TYPES & FORMATS:
Wallpaper (80 KB)
< 728 px >
< 90px >
Billboard (50 KB)
< 800 px >
< 160 px >
< 250 px >
Leaderboard / Superbanner (50 KB) < 728 px >
< 90px >
< 600px >
Skyscraper (50 KB)
Halfpage Ad (50 KB)
< 160 px >
< 300 px >
Billboard (800 x 250px) Fixed price: € 300,- Medium Rectangle (300 x 250px) Fixed price: € 200,-
< 125 px >
< 600 px >
< 600px >
Medium Rectangle (50 KB) < 300 px >
< 250 px >
*CPM: Cost per Thousand
SOCIAL MEDIA: FACEBOOK
@GOLFTIME News, topics of high interest and pure entertain- ment: On Facebook we are permanently in contact with one of the organically fastest growing fan bases on the German spoken market . . . STATISTICS FACEBOOK Subscribers* (as of 01.12.2020) 18,067 Posts/Videos*: 425/26 Impressions*: 3,049,201 Interactions*: 250,366 Video-Views*: 48,856 Video-Minutes*: 218,048
*Source: Facebook Insights; Time Span: October 2019 - September 2020
SOCIAL MEDIA: TWITTER & INSTAGRAM
@GOLFTIMER Breaking news delivered quickly and on the spot: With our Twitter and Instagram channels we keep a constantly growing community well informed and highly entertained. STATISTICS TWITTER* INSTAGRAM** Followers (as of 01.12.2020) : 1,307 2,723 Total Tweets (as of 01.12.2020) : 3,370 911 Impressions: 102,116 117,685
*Source: Twitter Analytics, Time Span: October 2019 - September 2020 / **Source: Instagram Insights, Time Span: October 2019 - September 2020
SOCIAL MEDIA: YOUTUBE
GOLFTIME On our YouTube Channel we get things moving: The content ranges from tournament reviews and interviews to swing sequences, training tips and much much more . . .
Subscribers* (as of 01.12.2020) :
666,661 127,849 3,824,40
*Source: YouTube Analytics; Time Span: December 2019 - November 2020
APP: GOLF TIME to go (Golftime.app)
THE MOBILE COMMUNICATION SERVICE SOLUTION FOR GOLF
Free App-Download For Smartphones on iOS and Android. Your direct Communication Channel Post News, Events and special offers to Members, Guests and potientially new Clients. User-friendly Information-App The User decides what content meets his interests by dialing-on and -out the content of choice. Individually designed We adjust your communication channel according to your company‘s CI, usually inspired by your Homepage. Fully conform to the EU-Data Protection Law Only Country, Gender, Age and Zip Code need at registration to fully profit from the many functionalities. Image-Building Move on with us to the next level. Your Members, Guests and Clients will be amazed. Rich of High-Quality-Content Breaking News, Live-Leaderboards, Rankings and much more inspire the Users to come back on a daily base. Selective Target Group Approach Choose which content is supposed to be sent to which target group (e. g. selection by Gender, Age, ZIP etc.). Individual Packages Three different Packages to choose from. Starting at as low as € 348,– per Year (Package Pro). Interested? We‘d be pleased to send you more information. Contact us at email@example.com or Tel. +49(0)89/42 71 81 81.
SCAN QR-CODE FOR DOWNLOAD
YOUR OWN COMMUNIKATION CHANNEL
STARTING AT JUST € 348,- PER YEAR
WE DELIVER EMOTIONS
ECCO Golf Day-Contest at Golf Valley Munich: „Winners Circle“ around German LPGA Tour-Player Caroline Masson
SPONSORSHIP: VICTORIA CARL APPROACHING THINGS DIFFERENTLY . . .
It might sound odd but that‘s exactly what has been part of our success story from day one: Since October 2018 we are official Sponso- ring-Partner of German Cross Country Skiing Ace Victoria Carl, member of the German XC-Skiing Team (DSV). The 23-year old from Zella-Mehlis, Thuringia, member of the German Team at the 2018 Olym- pic Winter Games in Pyeong Chang, had her own major success story at the 2019 World Champi- onships in Seefeld, Austria. Her winning record includes several WC-Titles as Junior, German Championship-Titles and starts at several World Cups. Vici represents GOLF TIME with our Logo on all her Headware. Partnership extended for two more years: Victoria Carl, Marcus Brunnthaler (GOLF TIME) at Spa&Golf Resort Weimarer Land
WHAT ELSE WE MAKE POSSIBLE? UNFORGETTABLE MEMORIES
Mercedes-Benz-Contest with LPGA Tour-Star Sandra Gal at Golfpark Munich Aschheim
TOURNAMENTS, EVENTS & GOLF TRAVEL ON A HIGH SCALE
HIGH ON EMOTIONS, HIGH IN NUMBERS ...
GOLF TIME is a very strong partner on the event side: With our own SAMSONITE Golf Club Tour (www.golftime-clubtour.com) played in Golf Clubs in Germany, Austria and Switzerland, over 400 tournaments staged in over 130 partner clubs - despite Corona. The CALEDONIA Deut- sche Puttliga by VICE GOLF (www.deutsche- puttliga.de) on the other hand was forced to take a break. In fact the actual reach was way higher due to the season long promotion within the partner clubs with posters, starter lists as well as the publication of the results on the various club homepages. GOLF TIME tours, established in 2014, is alrea- dy a success story of its own. With our Full-Ser- vice Golf Travel Operator on the German spoken market (www.golftimetours.com) our experi- enced tour operator team fullfills the demands of Golfers in regard to all their national and international Golf travel wishes.
TERMS & CONDITIONS
§ 1. In the following General Terms and Conditions, “advertisement order” is defined as a contract between the publishing company and the ordering party to print one or more advertisements or inserts (generally called “ads” in the following) from a commercial advertiser or other (called “adverti- ser” or “customer” in the following) in G.O.L.F.-TIME for the purpose of distribution. These General Terms are element of the contract concluded between the publishing company and the ordering party, as well as the ad price list in its current version. In case of telephonically placed or altered orders, the publishing company denies liability for the correctness of reproduction. § 2. If a contract includes the right to request publication of individual ads, the order must be completed within one year after the appearan- ce of the first ad, provided that the first ad is requested and published within one year after the completi- on of the contract. § 3. Reductions in prices for adver- tisers described in the ad price list are granted only on ads appearing in the publication within one year. The term begins with the initial publication of the first ad. § 4. The advertiser is entitled to a
respective discount on ads – based on the orders placed within the term of one year – if his/her contract was concluded at the be- ginning of the term and contained an of agreement entitling him/her to discount. The advertiser ’s enti- tlement to a backdated payment shall be void if the advertiser does not enforce entitlement within three months after conclusion of the year. § 5. If an order cannot be com- pleted for reasons for which the publisher is not responsible, the ordering party must reimburse the publisher – notwithstanding any further legal obligations – with the difference between the discount that was granted and the discount in respect of the orders actually placed. This reimbursement lapses if the non-conclusion of contract is due to force majeure or circumstances beyond the control of the publisher, or if the principal, in the case of an increase in prices, is not subject to a later right to claim rescission of contract, but the contract is cont- inued at the new prices until the originally agreed order value has been reached. The publisher shall not be liable for any failure to complete an order or compensate damages if this failure is due to force majeure. In particu- lar, no compensation for damages
can be claimed for unpublished ads or for ads that were not published on time. The publisher is not liable if he is misled or deceived. If any deficiencies in the print documents are not immediately recognisable, and are first noticed during printing, if the print copy proves unsatisfactory, the advertiser is not liable to claims. The obligation to preserve print documents ends three months after publication of the respective ad- vertisement, provided no contrary agreement has been made. In cases of plant interruption or force majeure, such as strikes, ar- rest and the like, the publisher shall claim full payment for published advertisements if 50% of the guaranteed order has been com- pleted. § 6. No guarantee is issued for the placement of ads in particular editi- on numbers, particular editions or in particular places with-in the pu- blication, unless the ordering party has explicitly made this subject of the validity of the order. § 7. Advertisements which are not distinguishable as advertisements due to their editorial design will be made clearly recognisable as such by the publisher. § 8. The publisher reserves all
rights to decline to publish adverts and supplements and also individual inserts at its discretion within the terms of an agreement for reasons of content, origin or its technical form, according to the publisher ’s uniform principles. This also applies to orders placed at branch office counters, reception desks or with sales representatives. Supplement orders are only bin- ding after submission and accep- tance of a sample or insert. Supple- ments will not be accepted which, because of format or design, give the reader the impression that the supplement is part of the newspa- per or magazine or which contain third-party advertisements. If an order is not accepted, the principal will be informed imme- diately. § 9. The ordering party is solely responsible for the on time delivery of the advertisement copy and faultlessness of print documents or supplements. The publisher will request immedi- ate replacements of any print docu- ments that are clearly unsuitable or damaged. The publisher guarantees custo- mary faultlessness of printed reproduction of the advertisement according to the quality of the advertisement copy delivered.
TERMS & CONDITIONS (Continued)
§ 10. The ordering party is entitled to a reduction in costs or a substi- tute advert for wholly or partially unreadable or inaccurate printing of the advertisement only in so far as the purpose of the advertisement is affected. Further liability of the publisher is excluded. Missing or in- accurately printed control details do not entitle the ordering party to any claims, provided no contrary agree- ment has been formed. Complaints must be filed within four weeks of receiving invoice and receipt. § 11. Test prints are only supplied only on explicit demand. The ordering party is responsible for the accuracy of the test print that is returned. If the ordering party does not return the test print sent to him on time within deadline, clearance of print shall be assumed. § 12. Once the invoice has been received, it is to be paid according to the terms described in the price list, unless a shorter term of payment or pre-payment has been agreed upon. Any discounts for advance payment will be made according to the price list. For invoices with an invoicing address outside Germany, no VAT will be added provided that tax ex- emption is accepted. The publisher reserves his right of subsequent billing of VAT in case the financial management affirms tax liability of the ad. The publishers reserves his right to claim prepayment of 75% of
the invoice amount two weeks prior to the advertising deadline in case of advertising contracts with adverti- sers outside of Germany. In case of non-payment, the publisher can decline the contract. § 13. In case of delay or deferral of payment, interest will be paid at the rate of 5% above the valid discount rate of the central issuing bank of Germany, as well as collection costs. If delay of payment continues, the publisher is entitled to postpone carrying out the current order and demand advance payment for the remaining advertisements. For cases of bankruptcy and legal bankrupt- cy settlements, discount is not applicable. If there is good reason, the publisher is entitled to make the publication of further advertise- ments dependent on the settlement of open invoice amounts, even if this occurs during the term of an adver- tisement agreement. Furthermore, the ordering party is not entitled to make any claims against the publis- her in this affair. § 14. If requested, the publisher will supply a copy of the ad. If the type and volume of the ad order justify, up to two copies or complete edition numbers will be supplied. If it is no longer possible to supply a copy, a legally-binding certificate from the publisher acts as substitute. § 15. The costs for considerable
changes to the originally agreed quality and delivery of the ordered prints, stencils and drawings are to be paid by the ordering party. § 16. A drop in circulation can only affect the contractual relationship if a number of copies per issue has been guaranteed and if this number drops by 50%. The publisher is free to select its distribution channels; these are not guaranteed. In additi- on, claims for reduction in price or for damages cannot be made if the publisher has informed the ordering party in advance of drops in circu- lation, giving the ordering party the opportunity to withdraw the advert before publication. § 17. Place of fulfillment and juris- diction for both parties is the legal domicile of the publisher. German law is applicable. In case any of the General Terms prove illegal or void, this does not effect the validity of the remaining terms. The parties shall replace the void term with one regarding the purpose of the contract.
G.O.L.F.-TIME VERLAG GMBH Oskar-von-Miller-Straße 11 D-82008 Unterhaching PUBLISHER/EDITOR IN CHIEF Oskar Brunnthaler MANAGING DIRECTORS Oskar Brunnthaler Marcus Brunnthaler DEPUTY EDITORS IN CHIEF Marcus Brunnthaler Markus Scheck EDITOR IN CHIEF GOLFTIME.DE Thomas Fischbacher MARKETING & EVENTS Peer Wille SALES & MARKETING Jürgen Haß REPRESENTATION AUSTRIA Lydia Enigl
OFFICE MANAGEMENT Alexandra Thoma
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