02 INTERNATIONAL MBA EOBS

INTERNATIONAL MBA

LANGUAGE PROGRAM

CONTENTS

04

01 • About EOBS

05

02 • What makes EOBS different?

06

03 • Director’s Letter

08

04 • Program

12

05 • Methodology

13

06 • Aimed at

13

07 • Admission Process

14

08 • Scholarships & Funding

15

09 • Internationalization

16

10 • Leaders Club

17

11 • Awards

BE part of EOBS means being a LEADER

About EOBS

EOBS is the only business school fully specialized in Senior Management programs, which are: Master in Senior Business Management, Master in Project Management and Master in Human Capital and People Development. Our success lies in the fact that we analyze emerging business areas and train our students in accordance with the results obtained, thus considering ourselves as true educators of first level professionals and entrepreneurs. Our constant capacity for innovation and improvement has made us one of the top Spanish-speaking online business schools in the world. This means that we effectively take advantage of the benefits offered by the Internet and new technologies to develop programs of the highest quality in the field of senior business management, offering students the possibility of taking them from anywhere in the world and with the schedule that best suits their needs.. IIt will be the students themselves who, according to their academic and professional needs, will develop their own study plan within the School. We consider this the best way to provide our students with the knowledge, skills and tools necessary to project their professional careers to management positions. EOBS is, therefore, a futuristic alternative to the traditional teaching model based on the student’s professional success as proof of the program’s success.

4

What makes EOBS different?

1 ACADEMIC TUTOR

The student will have an Academic Tutor who will be in charge of providing support to resolve any questions that may arise during the program.

2 THE STAFF The faculty of European Open Business School is made up of experienced professors. Active professionals who are in continuous contact with the reality of the sector and the courses they offer, thus providing added value. 3 METHODOLOGY The learning process can be taken anywhere in the world. It is the student who sets the pace of learning with the recommendations of the coaches during the course. 4 PLATAFORM A Virtual Campus with its own design built on the best technological tools on the market to guarantee maximum performance in a pleasant and intuitive environment.

5 LEADERS CLUB Free training for life with the Leaders Club.

5

DIRECTOR’S LETTER

European Open Business School is an educational community where our goal is the training for the professional success of each of our students. From the business perspective, globalization achieves the expansion of markets, which is why new leaders must generate a global mindset, free of ties. Companies have become complex systems in constant reinvention to adapt to this new process. They require leaders with the ability to face the future who have two basic ingredients: training and skills, concepts that are essential today to succeed in their professional careers. Our educational approach helps students to acquire the guidelines of personal motivation and self-confidence, enabling them to face the challenges posed by the markets of a modern and competitive society. In this sense, a faculty formed by active professionals from large national and international companies together with the latest technology of the school itself at the forefront of online training, makes EOBS an institution of reference in Spain and Latin America. Since our beginnings, we are a School that projects itself in the international plurality through technology. This position gives us the security to face a solid project with guaranteed success. I hope that all this encourages you to trust us and that we can count you among our future stu- dents. The entire teaching and management team at European Open Business School would be delighted to meet you and show you howwe can help you achieve your professional goals.

Jaime Medel Roldán CEO & Founder

EUROPEAN OPEN BUSINESS SCHOOL

6

INTERNATIONAL MBA

7

INTERNATIONAL MBA

DESCRIPTION

The master’s degree allows you, through an intensive and demanding learning process, to acquire all the necessary knowledge for business management and prepares you to develop a successful professional career. It offers you the possibility to develop personally and professionally in a global business environment with classmates from different countries. It will turn you into a professional with a high-level technical mastery of the various functions of the company.

Throughout the master’s program, special emphasis will be placed on the following aspects:

The training provided is aimed at developing the knowledge and skills necessary for a correct performance of the functions of business management, will enable students to perform their work in the global scope of an organization and, by its specific teachings, any of its functional areas: administration, finance, production, people management, marketing or marketing. • Acquire a global and comprehensive knowledge of all the functional areas of the company and its understanding as an interrelated “whole”. • To achieve an adequate understanding of the business reality, its interna- tionalization and globalization. • To develop management skills that allow the global management and direction of the business.

8

OBJECTIVES

• To understand the impact of the Knowledge Society or Network Society on the management of business operations and on the company’s business.

GENERAL OBJECTIVES: • To provide students with the necessary skills and abilities to make business decision. • To foster the ability to analyze and diagnose business and management problems in the different functional areas. • Encourage the knowledge of advanced business management tools, to know how to identify and anticipate opportunities, allocate resources, organize information, select, motivate and manage people, make decisions, achieve proposed objectives and evaluate results. SPECIFIC OBJECTIVES: • Apply the acquired knowledge and their problem-solving skills in new environments and multidisciplinary contexts, related to the specific company area of their choice. • To encourage the acquisition of a global and strategic vision of all the operational areas of the company. • Acquire under a professional and practical approach of knowledge, skills and mastery of business techniques of both middle management and senior management and strategic management. • To understand the repercussions, threats and opportunities on the business activity of the national and international macroeconomic environment and to know the management alternatives in the face of these changes.

• To prepare people to work in teams with flexibility and leadership.

TRANSVERSAL OBJECTIVES: • Generate the ability to integrate knowledge and face the complexity of making judgments and decisions. • To enhance the ability to communicate knowledge, conclusions and decisions with solid arguments, in a clear and unambiguous way, both to specialized and non-specialized audiences.

• To develop an innovative spirit.

• Stimulate the acquisition of ethical values and social responsibility by students.

• To provide students with learning skills that will allow them to continue studying autonomously.

9

INTERNATIONAL MBA

SUBJECT 1 GENERAL MANAGEMENT STRATEGY AND COMPETITION • GENERAL CONCEPTS • COMPETITIVE ADVANTAGE

SUBJECT 3 MARKETING MANAGEMENT MARKETING FUNDAMENTALS I • THE MARKETING DIMENSION • THE MARKET AND ITS ENVIRONMENT • THE CONSUMER • THE BRAND • STRATEGIC MARKETING MANAGEMENT MARKETING FUNDAMENTALS II • MARKETING MIX • MARKET ANALYSIS AND RESEARCH

• VALUE CREATION AND STAKEHOLDERS • RESOURCE AND CAPABILITY THEORY • STRATEGIC BUSINESS PLANNING • ANALYSIS OF THE ENVIRONMENT • INTERNAL ANALYSIS ANALYSIS OF THE ENVIRONMENT • GENERAL CONCEPTS • BASIC TOOLS OF ANALYSIS. THE MARKET • ECONOMIC SITUATION • MONETARY AND FISCAL POLICIES • THE LEGAL FORM OF THE COMPANY • THE EMPLOYEES • THE SOCIAL ENVIRONMENT INNOVATION AND CSR • CORPORATE SOCIAL RESPONSIBILITY • INNOVATION • SYSTEMATIC INNOVATION • OPEN INNOVATION • TYPES OF INNOVATION IN THE COMPANY

• RELATIONSHIP MARKETING • NEW MARKETING TRENDS • E-BUSINESS

SUBJECT 4 COMMERCIAL MANAGEMENT • GENERAL CONCEPTS OF COMMERCIAL MANAGEMENT • SALES CONTROL AND DISTRIBUTION SYSTEMS • COMMERCIAL ACTION PLAN • SALES NETWORK ORGANIZATION

• SALES FORECASTING • COMMERCIAL MODEL • MEANS OF PAYMENT

SUBJECT 2 TEAMWORK, LEADERSHIP AND NEGOTIATION

FOREIGN TRADE • GENERAL CONCEPTS OF FOREIGN TRADE • FINANCING OF FOREIGN TRADE OPERATIONS • MAIN RISKS OF FOREIGN TRADING • EXPORTING BARRIERS • GOVERNMENT AID • TAXES LEVIED

• WHAT IS A TEAM • TEAM BUILDING

• LEADING AND COORDINATING TEAMS • ROLES AND FUNCTIONS IN THE TEAM • MOTIVATION

• CONDUCTING MEETINGS • PROJECT MANAGEMENT • NEGOTIATION AS A PROCESS • NEGOTIATION PLANNING

10

SUBJECT 6 OPERATIONS MANAGEMENT • GENERAL CONCEPTS OF OPERATIONS MANAGEMENT • ORGANIZATION OF PRODUCTION • DESIGN OF PRODUCTION PROCESSES • PRODUCTION PLANNING • PROJECT PLANNING AND PROGRAMMING • STOCK MANAGEMENT • JUST IN TIME PRODUCTION • QUALITY • EFQM THE EUROPEAN MODEL OF EXCELLENCE • QUALITY RULES • MANAGEMENT OF PROCESSES • INFORMATION SYSTEMS SUBJECT 7 HUMAN RESOURCES DIRECTION HUMAN RESOURCES MANAGEMENT • HUMAN RESOURCES IN THE COMPANY • HUMAN RESOURCES PLANNING • REMUNERATION AND COMPENSATION POLICIES • TRAINING AND DEVELOPMENT POLICIES • RECONCILIATION AND EQUALITY POLICIES ORGANIZATIONAL BEHAVIOR • INTRODUCTION • HOW TO MANAGE ORGANIZATIONAL BEHAVIOR • GROUP BEHAVIOR • ORGANIZATIONAL DEVELOPMENT • ORGANIZATIONAL SYSTEM STRATEGIC PLANNING OF RRHH • WHAT ARE THE HUMAN RESOURCES • STRATEGIC PLANNING OF THE HUMAN RESOURCES

SUBJECT 5 FINANCIAL MANAGEMENT GENERAL ACCOUNTING

• BRIEF HISTORY OF ACCOUNTING • INTRODUCTION TO ACCOUNTING • THE RECORD OF ACCOUNTING EVENTS • THE ACCOUNTING CYCLE • AMORTIZATION

• ACCRUALS AND DEFERRALS • DISTRIBUTION OF RESULTS • GENERAL PLAN OF ACCOUNTS • SOME TYPES OF ACCOUNTS

MANAGEMENT ACCOUNTING OF CONTROL • GENERAL CONCEPTS OF MANAGEMENT

ACCOUNTING AND CONTROL • COST CONTROL METHODS • VARIANCE ANALYSIS

FINANCIAL ANALYSIS • GENERAL CONCEPTS OF FINANCIAL ANALYSIS

• THE COMPANY’S FINANCIAL ENVIRONMENT • FINANCIAL INFORMATION OF THE COMPANY • SELECTION OF INVESTMENTS VALUATION OF SHARES AND OBLIGATIONS • COMPANY ASSESSMENT • COST OF CAPITAL • FINANCIAL STRUCTURE OF THE COMPANY • FINANCIAL RATIO ANALYSIS OF A COMPANY • FINANCIAL MATHEMATICS

SUBJECT 8 MASTER’S THESIS (TFM) • THE STUDENT MUST HAND IN THE

EXECUTION OF A BUSINESS PLAN UNDER THE GUIDELINES OF A PROFESSOR.

11

flex learning

METHODOLOGY

At EOBS we are focused on an online and innovative but highly contrasted training. We base our education on a methodology fundamentalized in the study and development of the case method, which from a practical perspective teaches the techniques of the effective management of a company. Online training has a number of special advantages over traditional face-to-face teaching methods, including the fact that training and study can be carried out from anywhere in the world where we have a device connected to the Internet. The study is carried out in a more proactive way than in face-to-face programs, with permanent and immediate updates of the contents of the course and with an exhaustive follow-up of the training process thanks to the computerized tools that allow us to obtain at any moment any report or statistic of the same. The Virtual Campus has all the necessary elements and processes to provide you with a rigorous, enjoyable and practical educational In addition, it is the studentwho sets his or her own learning pace upon the recommendation of the Academic Tutor.

Academic Tutor The student will have at all times a personal Academic Tutor who will support him/her throughout the chosen training program chosen and will be responsible for providing support to complete it successfully.

experience that takes full advantage of the capabilities of new technologies and the online nature of the School.

Advantages

Flexibility You will be able to access your courses 24/7 from anywhere. Constant communication Easy to communicate constantly with your academic tutor and teachers. Ease of use The platform is very intuitive, allowing you to focus on your learning objectives.

12

AIMED AT

This master’s degree is aimed at active professionals and/or university graduates who wish to orient their professional career towards the business field: Executives and managers who need to expand and improve their skills in team leadership, management and business administration, etc. Profiles with university degrees , undergraduates and graduates , who wish to orient themselves professionally towards the business field Entrepreneurs who need to increase their knowledge and tools to develop their business projects successfully. Qualified professionals who want to grow and reorient their professional career. .

ADMISSION PROCESS

Requirements for admission and matriculation Completed and signed application form Updated CV Simple copy of valid Identity Card (front and back) University Graduates: Simple copy of the University Diploma (front and back) together with the translation in case it is in a language other than Spanish. Non-university graduates without university studies: Company certificate detailing the functions performed. 3 years of professional experience

13

SCHOLARSHIPS AND FINANCING

From EOBS we want to support our students with the opportunity to study with scholarship programs, making available a plan of scholarships and study grants from which our best students have already benefited. Through the EOBS Foundation you can access scholarships of up to 70% of the training, which are aimed at students and professionals with a university degree.

Academic Scholarship

TYPES OF SCHOLARSHIPS

Aimed at young graduates who stand out for their academic performance andwith an excellent academic transcript.

From EOBS we want to offer the opportunity to study our courses to all those who demonstrate a series of specific those who demonstrate a series of specific qualities that project them as future successful managers. We have the firm purpose of supporting and helping them so that this pro- fessional projection is not truncated by the lack of economic means and, to this end and through EOBS, we have designed a scholarship plan to overcome these economic barriers.

Future Scholarship

Aimed at young graduates who stand out for having a bright professional future.

International Scholarship

The number of scholarships awarded each year is limited and they are subject to a series of re- quirements of form and deadline in their presen- tation for each call.

Aimed at fostering internationalization and multiculturalism within our classrooms, promoting the exchange of experiences and experiences.

FINANCING

EOBS wants to facilitate access to our programs to all those who need financial assistance.

Interest Plan EOBS allows our Spanish students and residents in Spain to finance their studies through Cofidis, up to 24 months (without interest) and up to 60 months (with interest). For our students living in Latin America, direct financing with EOBS for up to 13 interest-free installments. This line of financing is guaranteed by EOBS, which is in charge of helping students with fewer resources to achieve their academic goals. In case of making a single payment with the total value of the program, a 10% discount will be applied to that amount. To access this line of financing, students must apply for it through a request form to which they must attach the corresponding financial information that justifies its concession.

14

LANGUAGE PROGRAM

GUIDED COURSES The eLearning program consists of 67 guided courses available to students. You can select them according to your level of English and/or level of interest, both for work and business purposes. You will be able to filter by categories and levels and create your own training itinerary, according to your tastes and/or priorities. CUSTOMIZABLE With the eLearning programyou can adapt your own learning pace. With more than 2000 videos and articles updated weekly from internationally renowned sources.

ACCESSIBLE Access the program anywhere in the world. You can download the free app through your iPhone, iPad, Smartphone and Tablet. INDIVIDUAL SESSIONS You have the option of conducting sessions from your home phone or Skype account, with a personalized class duration from 30 to 90 minutes per session. It has more than 500 native and qualified teachers. LANGUAGES English, French, Italian, Chinese, German, Spanish and Portuguese.

15

You have successfully completed your master’s degree and soon you are thinking about studying again because the demands of the labor market are high and personal growth is above everything else. What makes

you want to continue studying? • The personal growth it entails • The desire to learn more

• You have proven that you can do that and more • You have to continue exploiting your potential since your career is booming At EOBS we know the current labor market and we know that its culture is based on rewarding inquiring minds, which are constantly updated. For this reason, we offer you continuous training for life, from master class, conferences and even expert degrees. We will also guide and advise you with your professional career whenever you need it. Do you want to be a member? By belonging to Leaders Club: • You will have access to monthly conferences and master classes. • Continuous training, you will be able to take specializations. • International Internships, complete your professional career with an international experience. • Annual meetings, reunite with your old master classmates. • Job opportunities. All this and much more... Information: club.lideres@eobs.es

The perfect opportunity to constantly improve your professional career and keep abreast of the latest developments in your sector 16

AWARDS

The AEEN (Spanish Association of Business Schools) is an association formed in July 2008 by eleven Private Business Schools, nationwide, with the aim of contributing, in a collegial manner, to the process of management development through Professional Masters programs that enable their students to obtain highly effective business results. Its mission is to promote Professional Masters as fundamental programs in the specialized training of executives, from a conceptual point of view and from the requirement and acceptance of quality standards, referring both to the programs themselves, as well as to the training and experience of the teachers and the teaching methods and systems applied. The National Congress of Business Schools is held annually and has become the event of reference in the sector, with presentations and thematic panels, as well as an exhibition area where institutions and companies interested in this target can offer products and services in a dynamic and interactive way. Promoted by the AEEN and coordinated by WILDCom, the congress aims to mark an annual milestone, specifically dedicated to Business Schools, where they can expose and learn about everything related to the sector, in all different areas: human talent, internationalization, innovation in training, etc. as well as promote active networking, becoming the reference and indispensable event for all actors involved in the process of management development, through excellent Professional Master programs, which allow their students to obtain highly effective business results.

At EOBS we are proud to share that for already two consecutive editions of these AEEN Awards , our Business School has had the great honor of having several of our associate professors receive the 2018 and 2017 AEEN Business School Professor Award:

Vicente Ferrero Muñoz AEEN Business School Professor Award 2017

Silvia Constanza Contreras Jurado AEEN 2017

Jorge López-Cifre AEEN Business School Professor Award 2018 Isidro Sánchez-Crespo AEEN Business School Professor Award 2018

17

European Open Business School Calle Chile 4, Edificio 1, Oficina 1, Bajo Las Matas - Las Rozas, CP. 28290 Madrid - España

TLF: +34 91 905 89 55 EMAIL: info@eobs.es

www.eobs.es