02 INTERNATIONAL MBA EOBS

INTERNATIONAL MBA

SUBJECT 1 GENERAL MANAGEMENT STRATEGY AND COMPETITION • GENERAL CONCEPTS • COMPETITIVE ADVANTAGE

SUBJECT 3 MARKETING MANAGEMENT MARKETING FUNDAMENTALS I • THE MARKETING DIMENSION • THE MARKET AND ITS ENVIRONMENT • THE CONSUMER • THE BRAND • STRATEGIC MARKETING MANAGEMENT MARKETING FUNDAMENTALS II • MARKETING MIX • MARKET ANALYSIS AND RESEARCH

• VALUE CREATION AND STAKEHOLDERS • RESOURCE AND CAPABILITY THEORY • STRATEGIC BUSINESS PLANNING • ANALYSIS OF THE ENVIRONMENT • INTERNAL ANALYSIS ANALYSIS OF THE ENVIRONMENT • GENERAL CONCEPTS • BASIC TOOLS OF ANALYSIS. THE MARKET • ECONOMIC SITUATION • MONETARY AND FISCAL POLICIES • THE LEGAL FORM OF THE COMPANY • THE EMPLOYEES • THE SOCIAL ENVIRONMENT INNOVATION AND CSR • CORPORATE SOCIAL RESPONSIBILITY • INNOVATION • SYSTEMATIC INNOVATION • OPEN INNOVATION • TYPES OF INNOVATION IN THE COMPANY

• RELATIONSHIP MARKETING • NEW MARKETING TRENDS • E-BUSINESS

SUBJECT 4 COMMERCIAL MANAGEMENT • GENERAL CONCEPTS OF COMMERCIAL MANAGEMENT • SALES CONTROL AND DISTRIBUTION SYSTEMS • COMMERCIAL ACTION PLAN • SALES NETWORK ORGANIZATION

• SALES FORECASTING • COMMERCIAL MODEL • MEANS OF PAYMENT

SUBJECT 2 TEAMWORK, LEADERSHIP AND NEGOTIATION

FOREIGN TRADE • GENERAL CONCEPTS OF FOREIGN TRADE • FINANCING OF FOREIGN TRADE OPERATIONS • MAIN RISKS OF FOREIGN TRADING • EXPORTING BARRIERS • GOVERNMENT AID • TAXES LEVIED

• WHAT IS A TEAM • TEAM BUILDING

• LEADING AND COORDINATING TEAMS • ROLES AND FUNCTIONS IN THE TEAM • MOTIVATION

• CONDUCTING MEETINGS • PROJECT MANAGEMENT • NEGOTIATION AS A PROCESS • NEGOTIATION PLANNING

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