2026-2027 PEI Liquor Marketing Guide

Introduction

PEI Liquor is a Provincial Crown Corporation operating under the Department of Finance. It is governed by a five-member board of commissioners appointed by the government and is responsible for the importation, distribution, wholesaling, retailing, and regulation of beverage alcohol within Prince Edward Island. The 2026/2027 Marketing Guide has been developed to support agent and supplier partners in maximizing marketing opportunities with PEI Liquor. While this version is provided for reference, updates will be shared electronically. Please refer to the online version for the most up-to-date information.

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