2026-2027 PEI Liquor Marketing Guide

Retail Store Sales Statistics

This document details PEI Liquor’s updated marketing programs, program periods and application process for PEI Liquor’s fiscal year (April 2026 – March 2027). Marketing program fees are aligned not only by store sales but also by monthly sales volumes as detailed in the following charts below. Total sales by retail outlet and percentage of sales by period are based on 2024/2025 sales data.

Total Sales by Retail Outlet

$0.00 $2,000,000.00 $4,000,000.00 $6,000,000.00 $8,000,000.00 $10,000,000.00 $12,000,000.00 $14,000,000.00 $16,000,000.00 $18,000,000.00

Percentage of Sales by Period

14%

14%

13%

12%

11%

10% 10%

8% 8%

Period 1 Period 2 Period 3 Period 4 Period 5 Period 6 Period 7 Period 8 Period 9

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