2026-2027 PEI Liquor Marketing Guide

Application Process

HOW TO APPLY Various marketing program opportunities are available throughout the year. PEI Liquor will release Expressions of Interest (EOIs) for Marketing Programs three times per year. Interested suppliers are invited to submit their applications for the appropriate marketing periods by the application deadlines listed below. All applications are to be submitted to Marketing Analyst, Morgan MacLean.

PROGRAM APPLICATION GUIDELINES

PEI Liquor has a variety of marketing programs available for 2026/2027 and is open to discussing other beneficial opportunities. The following programs are available for the period dates provided on page 8. Please review the list of application guidelines below. INVENTORY REQUIREMENTS: • Current inventory and lead times for product delivery should be taken into consideration when submitting Marketing Program Applications to ensure sufficient stock is available to maximize the benefit of the program. • If amendments to marketing programs are required due to shipping, invento ry issues, etc, it is the responsibility of the agent / supplier to inform PEI Liquor marketing and category management team. PRICING DISCLAIMER: • Pricing is based on display opportunity and further by period, size and number of locations. Where an opportunity is not available in all 18 locations, the list of stores appears in order by sales. • PEI Liquor reserves the right to make adjustments to marketing programs at any point prior to or during the implementation of the program. INVOICING: • Invoices will be issued to Applying Agents upon program completion, NOT to Individual Suppliers. • Invoices will be issued to the agent that initially applied for the marketing program, unless otherwise notified. • If changes to your portfolio occur, please advise the PEI Liquor marketing and category management team immediately, so the changes can be made.

If any registered marketing agents would like to be added to the supplier email list, please contact Morgan MacLean via email: mjmaclean@liquorpei.com

2026 / 2027 MARKETING PROGRAM TIMELINE

PERIOD 1

PROGRAM DURATION April 2 - May 12, 2026 May 13 - June 16, 2026 June 17 - July 21, 2026 July 22 - Aug 25, 2026 Aug 26 - Sept 29, 2026 Sept 30 - Nov 17, 2026 Nov 18, 2026 - Jan 5, 2027

APPLICATION DEADLINE Friday, October 24th, 2025 Friday, October 24th, 2025 Friday, October 24th, 2025 Friday, January 16, 2026 Friday, January 16, 2026 Friday, January 16, 2026

2 3 4 5 6 7 8 9

Friday, April 17, 2026 Friday, April 17, 2026 Friday, April 17, 2026

Jan 6 - Feb 16, 2027 Feb 17 - Mar 31, 2027

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