3rd ICAI 2024

International Conference on Automotive Industry 2024

Mladá Boleslav, Czech Republic

4. Conclusion This research paper sheds light on the intricate dynamics of the European automotive market. The analysis of new car registrations in the EU reveals both challenges and opportunities for industry players. The European Union’s share of total global passenger car registrations has been declining over time. In 2005, the EU accounted for 34% of global sales, but this dropped to 20% in 2022. Despite notable shifts in the market shares, European brands and concerns have been able to maintain their positions in the EU and EU15 markets. US concerns have been losing ground for a long time. Although the growing popularity of electric vehicles, exemplified by the success of Tesla, has contributed to the increasing market share of American cars in recent years. In contrast, Japanese brands have historically had a strong position in the EU, which they have been able to maintain. Korean brands have witnessed a surge in popularity since, surpassing Japanese brands in recent years in the EU market (but not in the EU15+EFTA market). Acknowledgements This paper was created within the project of Škoda Auto Vysoká škola o.p.s.: Automotive Industry and Vehicle Market in Global Perspective – Status, Trends and Selected Issues. Disclosure statement: No potential conflict of interest was reported by the author.

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