PERNOD-RICARD_REGISTRATION_DOCUMENT_2017-2018

OUR CONSUMER-FOCUSED S T R A T E G Y

4 E S S E N T I A L S

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O P E R A T I O N A L E X C E L L E N C E ZĞĚƵĐĞ ĐŽŵƉůĞdžŝƚLJ Θ ĨŽƐƚĞƌ ĞĸĐŝĞŶĐLJ

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T A L E N T D E V E L O P M E N T _ ZĞĐƌƵŝƚ͕ ƌĞƚĂŝŶ Θ ĚĞǀĞůŽƉ ĚŝǀĞƌƐĞ ƚĞĂŵƐ

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^ h ^ d / E / > / d z Θ Z ^ W K E ^ / / > / d z Έ ^ Θ Z Ή _ >ĞĂĚ ƚŚĞ ŝŶĚƵƐƚƌLJ ŝŶ ƐƵƐƚĂŝŶĂďŝůŝƚLJ Θ ƌĞƐƉŽŶƐŝďŝůŝƚLJ

_ _ ĂƉŝƚĂůŝƐĞ ŽŶ ŽƵƌ ŵĂŶLJ ĚŝīĞƌĞŶƚ ĚŝƐƚƌŝďƵƟŽŶ ĐŚĂŶŶĞůƐ ŝŶ ŽƌĚĞƌ ƚŽ ƌĞĂĐŚ Ăůů ŽĨ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ĐŽŶƐƵŵĞƌƐ Z K h d ͳ d K ͳ D Z < d ͬ K E ^ h D Z

Today’s consumers are no longer loyal to a single brand. They are increasingly demanding and more connected than ever. They choose from a range ŽĨ ďƌĂŶĚƐ͕ ďĂƐĞĚ ŽŶ ƚŚĞ ŵŽŵĞŶƚ ŽĨ ĐŽŶƐƵŵƉƟŽŶ ;ŵĞĂů͕ ĂƉĞƌŝƟĨ͕ ĐĞůĞďƌĂƟŽŶͿ͕ ŝŶĐůƵĚŝŶŐ ǁŚĞŶ͕ ǁŚĞƌĞ ;ƌĞƐƚĂƵƌĂŶƚ͕ ŚŽŵĞ͕ ŶŝŐŚƚ ĐůƵďͿ͕ ĂŶĚ ǁŝƚŚ ǁŚŽŵ ƚŚĞLJ ĂƌĞ ;ĨĂŵŝůLJ͕ ĨƌŝĞŶĚƐ͕ ĐŽůůĞĂŐƵĞƐͿ͘ dŽ ĞŶƐƵƌĞ ƚŚĂƚ ǁĞ ƵŶĚĞƌƐƚĂŶĚ ĂŶĚŵĞĞƚ ƚŚĞŝƌ ŶĞĞĚƐ͕ ǁĞ ŚĂǀĞ ƉůĂĐĞĚ ƚŚĞ ĐŽŶƐƵŵĞƌ Ăƚ ƚŚĞ ŚĞĂƌƚ ŽĨ ŽƵƌ ƐƚƌĂƚĞŐLJ͖ ĞǀĞƌLJƚŚŝŶŐ ǁĞ ĚŽ ƌĞǀŽůǀĞƐ ĂƌŽƵŶĚ ĐŽŶƐƵŵĞƌ ƐĂƟƐĨĂĐƟŽŶ͘ KƵƌ ƐƚƌĂƚĞŐŝĐ ŵŽĚĞů ŝƐ ďĂƐĞĚ ŽŶ ĨŽƵƌ ƐƐĞŶƟĂůƐ ĂŶĚ ĨŽƵƌ ĐĐĞůĞƌĂƚŽƌƐ͕ ĚĞĮŶŝŶŐ ŽƵƌ ƉƌŝŽƌŝƟĞƐ ĨŽƌ ƚŚĞ coming years.

KƵƌ ĨŽƵƌ ƐƐĞŶƟĂůƐ ĂƌĞ ďƵŝůƚ ŽŶ ŽƵƌ ŚŝƐƚŽƌŝĐ ĨƵŶĚĂŵĞŶƚĂůƐ͗ KƉĞƌĂƟŽŶĂů džĐĞůůĞŶĐĞ͗ ƐƚƌĞĂŵůŝŶĞ ŽƉĞƌĂƟŽŶĂů processes to produce, distribute and commercialise ŽƵƌ ƉƌŽĚƵĐƚƐ ŵŽƌĞ ĞīĞĐƟǀĞůLJ͕ ƚŚĞƌĞďLJ ĂĐƟŶŐ ǁŝƚŚ more speed and agility. dĂůĞŶƚ DĂŶĂŐĞŵĞŶƚ͗ capitalise on our solid entrepreneurial culture to develop our employees, ĞŶŚĂŶĐĞ ƚŚĞŝƌ ĐĂƌĞĞƌ ƉĂƚŚƐ ĂŶĚ ĂƩƌĂĐƚ ŶĞǁ ƚĂůĞŶƚ͘ ^ƵƐƚĂŝŶĂďŝůŝƚLJ Θ ZĞƐƉŽŶƐŝďŝůŝƚLJ ;^ΘZͿ͗ integrate S&R as an integral part of our brand strategy to drive ůŽŶŐͲƚĞƌŵ ƉŽƐŝƟǀĞ ĂŶĚ ƐƵƐƚĂŝŶĂďůĞ ŐƌŽǁƚŚ͕ ƐĞƌǀŝŶŐ Ăůů ŽƵƌ ĐŽŵŵƵŶŝƟĞƐ͘ ZŽƵƚĞͲƚŽͲDĂƌŬĞƚͬ ŽŶƐƵŵĞƌ͗ boost our brands ĂĐƌŽƐƐ Ăůů ĚŝƐƚƌŝďƵƟŽŶ ĐŚĂŶŶĞůƐ ʹ ĨƌŽŵ ƚƌĂĚŝƟŽŶĂů

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PERNOD RICARD REGI S TRATION DOCUMENT 2017/2018