CPH Retail__Locations_Online_MR2019

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Location descriptions | Retail – Market Report 2019

Retail Greater Copenhagen

Greater Copenhagen high-street markets In Greater Copenhagen, there are five towns and cities featuring traditional high-street markets, namely Elsinore (Helsingør), Hillerød, Lyngby, Roskilde and Køge, each with a fairly diverse offering of shops, pedestrian streets and, apart from Køge, a central shop- ping centre. However, in Køge, a new pedestrian street aligned with shops connects the historical town centre and new development areas near the waterfront. Regional shopping centres The Greater Copenhagen retail market has seven shopping centres that may be classi- fied as regional on account of their ability to attract customers from a wider catchment area. These shopping centres offer a mix of conventional brands, retail chains as well as several high-profile brands and specialty shops, depending on the size, footfall and turn- over of the individual shopping centres. In Copenhagen, Field’s and Fisketorvet Copenhagen Mall constitute regional shopping centres. North of Copenhagen lies Lyngby Storcenter, to the west Rødovre Centrum, City 2, BIG Shopping and Ro’s Torv and to the south-west Waves in the town of Hundige. All regional shopping centres in the Greater Copenhagen area are situated in highly visible locations near key traffic hubs, primarily close to main train stations. In addition to ample parking facilities and a wide selection of shops, the shopping centres offer restau- rants, cafés and leisure-related activities. In recent years, the key to success seems to be a diversified F&B offering and tenant mix, with a strong focus on a holistic “shop- ping experience”, leveraging also technology to build customer loyalty and collect data on shopping habits, via the social media, websites and apps. Rødovre Centrum is one of the shopping centres that has invested heavily in upgrades. Today, having opened a new section, Krystallen, Rødovre Centrum has 160 retail units in addition to 50 clinics, a multiplex cinema, a fitness centre and an indoor playground. Rødovre Centrum frequently stages events to attract customers. The shopping centres offers free parking, with 3,250 spaces in total. City 2 in Høje-Taastrup has also invested heavily in recent years to reposition itself. Today, it offers 90 shop units and like Rødovre Centrum, City 2 stages activities and events, e.g. an indoor skating ring in the winter season.