WKI Sales Training Feb 2014

Competition Matrix

Basic & Clinical Pharmacology, 12/e

Lippincott's Illustrated Reviews: Pharmacology 5/e

Author / Editor

Katzung

Harvey

Product Data

1248 Pages, Paperback, McGraw Hill, 2012

612 Pages, 570 illust., Paperback, WK, 2011

Contents

More than 300 full-color Illustrations • Emphasis is placed on discussion of drug groups and prototypes within each chapter • NEW case studies open several chapters, adding clinical relevance to thc material • NEW case study answers at the end of the chapters provide an introduction to the clinical application of the drugs discussed • NEW drug summary tables conclude most chapters. providing a concise summary of the most important drugs • Expanded coverage of general concepts relating to newly discovered receptors, receptor mechanisms, and drug transporters • Lists of the commercial preparations available, including trade and generic names and dosage formulations, are provided at the end of each chapter • Selection of the material and order of presentation is based on the author's years of experience in teaching this material to thousands of students • Material is organized according to the sequence used in most pharmacology courses

• Outline format is ideal for both concise review and foundational learning. • Annotated, full color illustrations visually explain complex processes. • Chapter overviews and summaries help to maximize study time. • Clinical boxes take students quickly from the classroom to the patient, associating key concepts with real world scenarios. • Cross references within the text link to other titles in the series. • More than 170 review questions in the printed text allow for quick review and self assessment.

Resources

Online learning Center

• Companion website on thePoint features 500 USMLE- style questions in an interactive question bank for students • Casebased PowerPoint slides including all illustrations and faculty lecture points, and fully searchable text online

Price

Rs. 1495.00

Rs.1150.00