CASO PRACTICO WATERLOO REVISADO

CASO PRÁCTICO DIRECCIÓN COMERCIAL

ÍNDICE

1. Planteamiento del caso ........................................................................................................ 3

La Ginebra .................................................................................................................... 3 1.1.

Waterloo Corporation .................................................................................................. 4 1.2.

El mercado .................................................................................................................... 5 1.3.

Focalizando el segmento .............................................................................................. 6 1.4.

El producto ................................................................................................................... 7 1.5.

Resolución del caso ...................................................................................................... 9 1.6.

2

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