Global megatrends are not short-term issues. Their full impact will only be felt in the future. In this issue of Biofore magazine we take a look at the major global forces taking shape today which will significantly impact our business landscape through to 2030 and beyond. The challenge for every business and society is how to adapt and adjust to the new operating reality that is emerging as a result of the megatrends. Ultimately it is a question of how to address the risks and how to capitalize on the opportunities. We at UPMare in the perfect position to do both. We have for many years been integrating the bio and forest industries with the help of technology and the power of human innovation. The foundations of our biomass- based business can be summarized in three Rs: renewable, recyclable and responsible. Our expertise in biomass processing has earned us a leading position in wood-based product innovation. In accordance with the Biofore strategy, our innovation is driven by our commitment to develop sustainable, future-oriented solutions. In short: solutions that address global megatrends and capitalize on business opportunities in a profitable and responsible manner. Biofore addresses global megatrends
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UPM – The Biofore Company UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our company consists of six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper ENA (Europe & North America) and UPM Plywood. Our products are made of responsibly sourced, renewable raw materials. They offer alternatives to replace non-renewable fossil-based materials. We develop new innovative and sustainable businesses. Biofuels, bio composites and biochemicals are based on our extensive know-how and strong position in the forest biomass sourcing and processing value chain. We live by our values – trust and be trusted, achieve together, renew with courage.
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Elisa Nilsson Vice President, Brand and Communications, UPM
2/2016 | 03
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