Viners Safety Knives Marketing Update July 2019

SUGGEST ED MESSAG I NG

It’s important that the messaging around the launch is positive, understated and reassuring.

With Viners being a cutlery expert for over 110 years, it is now launching a new generation of knives for the modern consumer . Viners know customers love to cook and prepare food themselves and these new knives will help them do just that, while making sure they are in safe hands. These safety enhanced knives are functional and perform well every time , using high quality stainless steel, but have been modified to eliminate sharp points making them safer to use while giving retailers and consumers peace of mind.

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