Viners Safety Knives Marketing Update July 2019

MARKE T RESEARCH

METHODOLOGY

We have created a survey about knife safety which includes drawings of the two proposed designs to find out the public's opinions on the topic and gauge interest in the two new designs.

We sent the survey out on Friday 19th July to almost 10,000 Viners newsletter subscribers and promoted it across social media and through bloggers.

MAILER STATISTICS The email has achieved some great results with 3 x normal industry click rates and a 25% better open rate. Open rate: 17.2% (industry average is 13.8%) Click rate: 5.7% (industry average is 1.9%) Number of people who opened: 1,659 (total opens 2,553 - showing some people went back and reopened it) Number of clicks: 547 (total clicks 606 - some people clicked through more than once)

DEMOGRAPHICS

79% female 21% male

Countries: 81.8% UK 16.1% USA 0.3% Spain 0.2% Canada 0.2% Austria

Under 34 = 20% 35 - 54 = 54.2% 55+ = 25.6%