wiredinUSA December 2011

INDEX

Braking lights! Roanoke, Virginia was chosen for the successful debut of New Energy Technologies’ MotionPower TM Express system, believed to be the world’s first rumble strip to be capable of generating sustainable electricity. The Roanoke Civic Center was the first of several test and demonstration events planned by the company. “The City of Roanoke takes seriously its responsibility to be good stewards of the environment and is always looking for unique ways to meet our mission of increased sustainability,” said Ken Cronin, director of general services/ sustainability. “We are proud to be the first city in the nation to test this novel technology with the potential to make the way we produce energy more clean and green.”

Over 580 vehicles participated in the six-hour demonstration event. As vehicles slow down or stop, the tires depress small rumble strip-like treadles, allowing for the capture of kinetic energy. This captured energy is converted to electricity.

Engineering estimates show an optimized and installed MotionPower system, expe- riencing a traffic pattern similar to the 6-hour event, could produce enough sustainable electricity to power lights for the average American home, or power a 150ft 2 sports venue electronic billboard or marquee, for an entire day.

wiredInUSA - De cember 2011

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