USD Magazine, Summer 1992

Alumni Jahn Adler (standing) and David Morway have applied their skills in labor law la the arena of professional athletics.

For Adler and Morway that part of the job is not so different from what they do as labor attorneys– only the clientele has changed. For the most part, their clients are in their early 20s, and most are experi– encing for the first time a lifestyle that has or promises money, prestige and the pressure of expectations that comes with professional status. Adler sees the agency's role as helping these young athletes adjust to their new lives and prepare them for the future. To do that success– fully, Pro Ex provides financial planning, career counseling, endorsements / public relations assistance and fitness and lifestyle counseling.

"The reality is that this is a very complex business," Morway says. "You have to be part contract nego– tiator and part psychologist; you have to have a vast knowledge of marketing and public relations to be an effective sports agent today. You have to have a lot of experience and a lot of contacts."

and the National Basketball Associ– ation's Micheal Williams of the Indiana Pacers and David Benoit of the Utah Jazz. But for every one of those there are others playing on a farm team, the World League of American Football, the Continental Basketball Association or in Europe. Not all of them will make it big in the rough and tumble world of pro– fessional athletics, which is why the Pro Ex founders adopted a philoso– phy of helping their athletes achieve success both in and out of the play– ing arena. They want to do more than just get an athlete's name signed on the dotted line of a lucra– tive contract.