WCA March 2012

DOW Electrical & Telecommunications (Dow E&T), a business unit of the Dow Chemical Company, has signed a Dow Inside license agreement with Jiangsu Shangshang Cable Group, a leading wire and cable products manufacturer in China. Under the terms of the Dow Inside agreement, Shangshang Cable will use Dow Endurance™ insulation, semi-conductive and jacketing materials to manufacture electronics wiring and/or medium and high voltage power cables. In exchange, Dow E&T will provide the companies with cutting edge technologies, proven products and enhanced service that benefit both the customer and Dow in a demanding market. In addition, Shangshang Cable will be allowed to market its products with a logo comprised of the “Dow Diamond” followed by the word “Inside” when the company uses the branded wire insulating and jacketing materials produced by Dow. Shangshang can also enjoy the benefit of co-marketing opportunities provided by Dow. Jiangsu Shangshang Cable Group is a leading wire and cable manufacturer founded in 1967. The company’s annual production value is over RMB 15 billion. Shangshang Cable has been growing fast in recent years thanks to its strategy of developing talents and implementing the advanced technologies in its production. Shangshang’s wire and cable products cover high voltage, medium voltage, low voltage, plastic and rubber, and specialtiy cable. “‘Dow Inside’ marketing is a key component of the company’s strategy to continue aggressive growth while offering total solutions to our existing and prospective customers in a competitive market,” said Tim Laughlin, general manager, Dow Electrical & Telecommunications. Dow Electrical and Telecommunications – USA Email : info@dow.com Website : www.dow.com It’s an ‘Inside’ deal Exports to Gulf, Europe and Africa Ducab’s newly operational high voltage (HV) cable plant is expected to export 75 per cent of its production to GCC, European and African markets, according to a Ducab company executive. The plant was inaugurated at the end of November by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, vice president and prime minister of the UAE and Ruler of Dubai, who also toured the plant. The opening ceremony was also attended by Sheikh Hamed Bin Zayed Al Nahyan, chairman of the Abu Dhabi Crown Prince’s Court, who said this is only one of several joint ventures developing between Abu Dhabi and Dubai. “Ducab is a facility that has historical value and shows the economic integration between the emirates. It is an important achievement. We hope there is more success achieved in the industrial sector because we need this sector in a bigger way,” he said. Ducab – Dubai Fax : +971 480 825 11 Email : ducab@ducab.com Website : www.ducab.com

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Wire & Cable ASIA – March/April 2012