2023-2024 PEILCC Marketing Guide

ON-SHELF PROGRAMS

ADDED VALUE PROGRAM Both liquid and non-liquid added value options are available as part of this program. The supplier or agent is responsible to ensure timely order and shipment of all Liquor added-value items to the PEI Liquor Warehouse. All non-liquor added-value items should be shipped directly to stores. There is no additional charge for delivery to the retail stores. Promotional items for approved programs will be: • Tamper proof. • Provided with attachment mechanism. • Formats no larger than 200ml. • In the event that items will be attached to another product, promotional items will be attached / removed by PEI Liquor staff on schedule with timing of the program. • Other format opportunities will be handled on an individual basis. • It is the suppliers responsibility to ensure all non-liquor added values are direct delivered to all PEI Liquor corporate retail stores. Agency stores do not receive any liquor or non-liquor added values. • It is the responsibility of the supplier applying for a food on-pack item to ensure it meets Canadian Food Inspection Agency guide- lines. • Please provide a camera-ready image of any non-liquor added value for social media purposes. • All liquor added value products must be received by PEI Liquor four (4) weeks in advance of the scheduled promotion period. Please contact Morgan MacLean by email (mjmaclean@liquor- pei.com) to notify of all Liquid Added Value shipments sent to warehouse, with quantities included. Subject to the following fees: • 50ml added value items are subject to a $0.20/unit handling fee (liquid on liquid) and a $0.10 deposit. • 200ml added value items are subject to a $1.00/unit handling fee (liquid on liquid) and a $0.10 deposit. • Handling fees applicable to beverage alcohol added value only. • All liquid on liquid subject to deposit.

ADDED VALUE PROGRAM

Cost per SKU

Program Period

1 2 3 4 5 6 7 8 9

$250 $320 $350 $350 $320 $300 $400 $200

$250 Eligible Products: All Categories *Economy priced products are eligible for added value programming in P8 and P9 only.

PEI Liquor Marketing Program Guide | 9