2023-2024 PEILCC Marketing Guide

ON-SHELF PROGRAMS

SHELF TALKER / NECK TAG PROGRAM On shelf promotional materials can generate interest and help to differentiate products. Promotion in this manner can include but is not limited to shelf talkers, neck tags and pad bound promotional materials. These items can be used to communi- cate product accolades, supplier managed contests, recipes, pairings and general product details.

SHELF TALKER / NECK TAG PROGRAM

Cost per SKU

Program Period

1 2 3 4 5 6 7 8 9

$100 $100 $150 $150 $100 $100 $150

Dimensions for shelf talkers are 4”x5” which must include a 1” pre-folded flap and a quantity of 50 to be printed by the supplier.

$75

All Shelf Talker/Neck Tag programs must applied and approved by PEI Liquor’s Marketing Analyst, Morgan MacLean.

$75 Eligible Products: All Categories Locations: All PEI Liquor Retail Stores

PEI Liquor Marketing Program Guide | 10