2023-2024 PEILCC Marketing Guide

TABLE OF CONTENTS

• Introduction

02 02 03 03 04 05 06 06 07 09 09 10 14 14 16 17 18 19 21 22 23 24 25 25 26 27 27 28 29 30 31 11 20

• Our Vision, Our Mission, and Our Values

• Commitments & Expectations

• Our Team

• Product Advisors

• Retail Store Sales Statistics

• Program Applications

• Application Process • Period Highlights

• On-Shelf Programs

• Added Value Program

• Shelf Talker / Neck Tag Program • Limited Time Offer / Bundle Program

• Retail Display Programs

• Impulse at Cash Displays • 200ml Display Program

• Retail Floor Displays

• Spirit & RTD End Displays

• Wine End Displays

• Spirit & Wine End Wings • Shelf Extender Program

• Case Stacker & Cut Case Display • Single Mixer Craft Beer & Cider Display

• Cold Room Impulse Display

• Chilled Product Programs

• Cooler at Cash • Chilled Wine

• Advertising Opportunities

• Digital Marketing Package • Exterior Window Advertising • Celebrate e-Flyer Advertising

• Notables Marketing

• In-Store Tastings

PEI Liquor Marketing Program Guide | 1