2023-2024 PEILCC Marketing Guide

RETAIL DISPLAY PROGRAMS

COLD ROOM IMPULSE DISPLAY

COLD ROOM IMPULSE DISPLAY

The Cold Room Impulse Display is located inside of the Cold Beer Coolers in select PEI Liquor corporate retail store locations. Two spaces available per program period.

Program Period

Cost $800 $940

1 2 3 4 5 6 7 8 9

$1,300 $1,300

The selection of products is based on the following factors:

$940 $900

• Seasonal themes • Profitability/Sales potential

$1,100

• Inventory levels • Impulse in nature • Program Support

$700

$800 Locations: Oaktree, Stratford, Montague, Granville, Waterfront, and West Royalty

PEI Liquor Marketing Program Guide | 24