Spring 2018 Hardlines Strategies
Still the Original While the new north side location is drawing plenty of attention for its new inventory and increased accessibility, Randall Lumber and Hardware won’t be neglecting its original store. One look at the artifacts displayed in that first location in downtown Taos show how closely its existence is intertwined with the city’s history. Along the walls of the store hang newspaper clippings from the business’s past, old receipts and ordering forms preserved in frames, as well as the ongoing timeline of the store’s existence. The timeline tracks Randall Lumber and Hardware from its founding, through the Great Depression and World War II into the modern age with plenty of room left to grow.
Not only does it offer a convenient location for residents north of town, but the company is featuring new categories that have never been stocked in the flagship store. Along the walls of the store hang newspaper clippings from the business’s past, old receipts and ordering forms preserved in frames, as well as the ongoing timeline of the store’s existence.
For example, with a more rural clientele to serve, the business stocks feed, straw and alfalfa, as well as fencing. These are products that all cater to the ranching community, which makes up a large portion of the new location’s customer base. “The farm and ranch category will be a new niche for us, but it’s one we’ve been wanting to get into for a while. Those customers aren’t going to come into town to get those supplies, so having that second location makes it easier for them to find what they need,” Serrano says. The salesfloor covers 1,600 square feet, and the site also includes a 2,600-square- foot storage building. It all sits on 2.5 acres, offering plenty of room for future expansion or other needs.
Old order forms and receipts decorate the walls of Randall Lumber and Hardware. The business was founded in 1921 and remains in its original location.
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