Capital Equipment News June 2016

COVER STORY EXHIBITI NS

Exhibitor: Barloworld Equipment Earthmoving equipment company, Barloworld Equipment – the CAT dealer for Southern Africa – won the prestigious Orange Blossom Trophy at the Royal Show in Pietermaritzburg. The Orange Blossom Trophy is presented to the construction and materials handling exhibitor with the best display. Stands are judged on overall presentation, general design, innovation, originality, methods of communicating benefits, signage, personnel and customer care. Samantha Swanepoel, Barloworld Equipment’s Divisional Executive Director for Marketing & Communications, says the company is delighted. “We put great effort into our stand because we understand the impact a good stand can have at a premier event like the Royal Show, where there is massive competition among exhibitors to attract potential clients. Exhibitor: Associated Asphalt Technology Associated Asphalt Equipment is a Durban based company that is the official agent for American brand LeeBoy, its subsidiary Ticel Asphalt Plants and Brazilian road equipment manufacturer, Romanelli. It supplies earthworks machinery, road pavers, road self- propelled brooms, rollers, slurry-pavers and mobile/static asphalt plants of the highest quality throughout Southern Africa. This year marked the company’s very first appearance at the Royal Show. “The company’s presence at the show was successful – the brand is fairly new in the market and needed to exhibit somewhere so as to get maximum exposure,” says Associated Asphalt Equipment’s, Brendon Fourie. “We have had all walks of life coming through our stand: from farmers to plant hire companies. It would have been a mammoth task for our sales representatives to cover the ground we covered in the 10 days of the show. We will most definitely be back next year, bigger and better.” Exhibitor JTR Plant Hire JTR Plant Hire is a long established company in this field with a track record of more than 37 years. The company prides itself on the provision of a large and varied modern fleet of earthmoving machinery. It is one of the foremost plant hire companies in KwaZulu-Natal. All equipment is kept in pristine condition and replaced on a frequent basis to provide clients with the most modern and trouble free machinery for their projects. JTR Plant Hire hires its fleet of machinery all over KwaZulu-Natal. It has a team of dedicated operators and maintenance personnel to provide the right services. The company is proud to have had an affiliation with the Royal Agricultural Show for the past five years. This has had a positive impact on the business. b

40 CAPITAL EQUIPMENT NEWS JUNE 2016