Secondary and Cumulative Impacts Master Management Plan - 2014

)XWXUH /DQG 8VH &DWHJRULHV FRQW·G

5. CORRIDOR COMMERCIAL A. Function i. Provide commercial areas located along transportation corridors to meet local and regional needs for sale of goods and services. ii. Ensure that streets, buildings, structures and sites located along the primary transporta- tion corridors and gateways to Morrisville present a positive visual image of the com- munity and support Morrisville’s small town character. B. Preferred Uses i. /DQG XVHV VKRXOG LQFOXGH UHWDLO XVHV RIÀFH DQG VHUYLFH XVHV VPDOO VFDOH EXVLQHVV SDUN XVHV OLJKW LQGXVWULDO RIÀFH LQVWLWXWLRQDO XVHV FXOWXUDO SXEOLF XVHV HQWHUWDLQPHQW DQG residential (if located outside the Airport Overlay district). ii. 5HWDLO EXLOGLQJV RIIHULQJ UHVLGHQWLDO RU RIÀFH XVHV RQ XSSHU ÁRRUV DUH HQFRXUDJHG C. General Policies + Development Character i. Design standards and signage requirements for this district should be consistent with those in the Town Center area. ii. :LWKLQ WKLV GLVWULFW QHZ GHYHORSPHQW UH GHYHORSPHQW LQÀOO GHYHORSPHQW DQG VWUXFWXUDO DGGLWLRQV WR H[LVWLQJ GHYHORSPHQW VKRXOG EH VHQVLWLYHO\ GHVLJQHG WR UHÁHFW D SRVLWLYH image of the community as expressed through architectural guidelines and appear- ance standards for development and redevelopment. iii. Retail development within this designation should establish and maintain a pedestrian scale, walkable shopping experience offering such features as entrances immediately adjacent to sidewalks, pedestrian amenities, outdoor eating areas, screened parking, on street parking (where feasible), plazas and open spaces, and a variety of small retail shops and services. iv. New development should avoid large expanses of blank walls, should provide frequent street level entries, and should provide sidewalk amenities such as street furniture, seat- ing areas, trash cans, and lighting that enhance pedestrian use. v. %XLOGLQJ HQWUDQFHV VKRXOG EH SODFHG FORVH WR WKH VWUHHW ZLWK JURXQG ÁRRU ZLQGRZV articulated façades, appropriately scaled signs and lighting, and awnings or other weather protection to encourage pedestrian activity. vi. Parking and vehicle drives should be located away from building entrances, and not located between a building entrance and the street. Surface parking should be ori- ented behind or to the side of a building, accessed from an alley when possible, and not on street corners. vii. 'HYHORSPHQW VKRXOG EH RULHQWHG DZD\ IURP VHQVLWLYH QDWXUDO UHVRXUFHV VXFK DV ÁRRG- plains and ponds to minimize the environmental impacts of new development and provide green space. viii.Parking lots should be screened from adjacent street frontages and residential uses. ix. Vehicular, bicycle, and pedestrian links should extend into the surrounding develop- ment.

7KLV PL[HG XVH SURMHFW IHDWXUHV ORFDO DQG QDWLRQDO VWRUHV DQG UHVWDXUDQWV RIÀFH VSDFH KRXVLQJ SXEOLF RSHQ VSDFH DQG SXEOLF SDUNLQJ DORQJ D IRUPHUO\ GHFOLQLQJ FRPPHUFLDO FRUULGRU

7KLV 0RUULVYLOOH H[DPSOH LQFRUSRUDWHV VRPH of the policies and development character featured in the proposed district, but could EHWWHU DFFRPPRGDWH SDUNLQJ EHKLQG WKH buildings and additional landscaping to VXSSRUW 0RUULVYLOOH·V VPDOO WRZQ FKDUDFWHU

encouraged discouraged

,Q SHGHVWULDQ RULHQWHG DUHDV OLJKWLQJ VKRXOG EH scaled to the pedestrian (not the automobile,) DQG RULHQWHG WRZDUGV WKH VLGHZDON DQG WKH URDGZD\ WR KHOS PDLQWDLQ VDIHW\ DQG YLVLELOLW\ 6FDOH LQWHQVLW\ DQG À[WXUH GHVLJQ YDU\ EHWZHHQ DUHDV RI GLIIHUHQW GHQVLWLHV DQG XVHV 2UQD PHQWDO OLJKW SRVWV DQG À[WXUHV KHOS WR FUHDWH DQ attractive streetscape and should be consistent with the architectural character of the immedi DWH DUHD

Signs that are sensitive to nearby uses, respect the scale and proportion of buildings, and contribute to the sense of place can help secure and maintain D KHDOWK\ HFRQRPLF FOLPDWH )DFDGH mounted and street level signage is preferred to tall, isolated signs that create visual clutter and distract motor LVWV

Transparent building façades generate interest for the pedestrian and improve security through HQKDQFHG YLVLELOLW\ 6WRUHIURQW ZLQGRZV DQG doors help create an inviting environment for SHGHVWULDQV E\ EUHDNLQJ XS PRQRWRQ\ RI D street wall and welcoming pedestrians along WKH VLGHZDON $ZQLQJV W\SLFDOO\ XVHG WR KLJK light entryways or windows, appear out of SODFH ZKHQ QRW SDUW RI D ZLQGRZ RU GRRU

27

1 Int roduc tio n 2 Ba ckgr ou nd 3 E xi st ing Cond itio ns 4 P olicy Di rec t ion 5 R eco m me nd a t io ns 6 C ommu ni ty A re a s 7 A ctio n It em s