Fall 2006 issue of Horizons

INDUSTRY NOT-FOR-PROFIT Value Measurements for Not-For-Profits

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Organization Value Checklist

Name Recognition and Logo • A well-recognized name and logo make it easier to approach funding sources and attract volunteers. Financial Operating Reserves • A healthy operating reserve provides stability for future operations. Endowment • Any endowment indicates the organization has loyal donors who want to help perpetuate the organization or specific programs provided by the organization. Healthy Volunteer Base • Volunteers who loyally support the programs of the organization and feel good about what they do are vital to organizational growth and success. Good Governance • Governance including board controls, financial controls and operating policies provide assurances to the public that the organization is accountable. Passion Throughout the Organization • Inspiring positive feelings in volunteers and staff is critical to organizational success. Successful organizations are effective at fostering and sharing good results. Distinction Among Similar Organizations • Being able to separate your organization from similar organizations will help raise money and attract volun- teers and employees.

Excellence Through Performance • Measuring performance - and especially excellence of performance - can be critical toward fueling the economic engine of the organization. Bequests and Planned Giving • A successful planned giving program indicates you are getting your message through to donors. Communications - Help donors and volunteers stay con- nected to the organization • Newsletters • Web site Management • Every organization needs professional management skills to organize resources and produce maximum sus- tainable results. Easily identifiable value statements • Employees, donors, volunteers and those you serve should all be able to relate to the values that are impor- tant to the organization. Board Support/ Recognition • Committed, influential and active board members are critical to the economic success and performance of the organization. • Public relations • Annual reports

51 • summer 2006 issue

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