Fall 2012 Hardlines Strategies

COMPANY NEWS

New Look Coming to Hardware-House.com

review the product specifications such as dimensional drawings, weight limits and high-resolution pictures for promotions. Finally, expanded areas within the website will contain a new item feature spot, a promotional product listing area and enhanced dealer account information. Here are two other important changes coming to the Hardware House line: • The paper catalog will also be updated by the end of the year with all new graphics, products, planogram suggestions and more. • Thirty new items will be added to the Mop and Broom Program after a strong response from retailers.

Calling All Mascots Does your store have a mascot? Send a photo and it could land on the pages of Hardlines Strategies ! Email submissions to Blish Connor at blish.connor@blishmize.com. This issue’s winner is Handy Randy from Randall Lumber & Hardware. The character appears on advertising and other marketing pieces for the store. Having a mascot is a great way to personalize advertising and marketing, and it’s a simple, fun way to reinforce a brand image.

Hardware-House.com will soon have a new look and increased functionality that will make it easier to use. “The revamped website will feature an easier, more functional approach to the navigation of the site, allowing for a faster product lookup,” Hardware House merchandise manager Dennis Bigler says. “The main page will have category pictures, and clicking on any one of them will open a detailed breakout of that main category.” In addition, the individual product page for each item will have a tab to

Blish-Mize commemorated John Mize’s 50th anniversary with the company (and his birthday!) on May 29th with an office and warehouse celebration. Family members on hand to celebrate were (left to right) Jonathan, Shannon, Nathan, Cheryl and John Mize, Blish and Truman Connor, Lauren Mize, Snowden and Michael Connor. Happy Anniversary John Mize!

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Fall 2012 • Hardlines Strategies