Belfast International Airport - Marketing and Design Proposal

» Brand Refresh

Your Airport Our Business Your Welcome

BIAL Vision By providing our customers and other stakeholders with the best possible airport experience, we will grow our business responsibly and profitably, confirming BIAL as the gateway for business and leisure travel. Considerations Your Brand Refresh needs to: » » Carefully balance the recognised visual elements while delivering a fresh and updated design which maintains a visual connection with your market » » Brand position needs to consider external factors such as Competition, Target Market, Media Formats

» » Appeal to both leisure and business customers » » Appeal to internal and external stakeholders

» » Be adaptable across indoor and outdoor, traditional and digital media formats » » Provide the basis for a streamlined creative process across all touch points » » Transfer to external markets (GB, Europe and ROW) » » Create a buzz amongst your customers