Belfast International Airport - Marketing and Design Proposal

» Social Media

The website and social media are some of the most powerful building tools for an airport brand. Each social network has a unique audience and should be treated differently. BIAL should create a mission statement for each channel they plan to use. These one-sentence declarations will help you focus on a very specific goal for each channel. Once you have these basics in place we can drive better engagement through all your channels which will: » » Reinforce the BIAL’s brand unique proposition and promise » » Tell the BIAL’s story » » Building a strong database » » Create dialogue with passengers, potential passengers, stakeholders and the community