Oakfield Park Presentation

Brand Identity

initial logo development

Once the typeface had been selected and the wordmark established, we began working on a logomark. Due to the nature of the site and the link to park life, we felt that something nature related would work best. We settled on two options, a tulip style logomark (tulips and daffodils appear in all parks and usually signify the start of spring) or a tree style logomark (tree lined avenues within cities were the inspiration behind the formed trees). Both logomarks are like the wordmark in that they are clean and crisp, with the tulip logomark being slightly softer than the trees due to the soft lines and curves..