PERNOD RICARD - 2018-2019 Universal registration document

3.

SUSTAINABILITY & RESPONSIBILITY The four pillars of the Good Times from a Good Place roadmap

Reduce harmful use of alcohol : Pernod Ricard fully supports the World Health Organization’s (WHO) goal of reducing harmful drinking by 10% across the world by 2025. For this, Pernod Ricard has a new Responsible Hosting strategy focusing on tackling alcohol misuse.

The Group’s "Responsible Hosting" strategy is piloted by the Public Affairs team. Its strong presence in Brussels allows it to better liaise with the European Institutions and it has an office in Geneva from which to liaise with international organisation. The Alcohol in Society Department coordinates the Group's "Responsible Hosting" strategy and its fight against inappropriate alcohol consumption worldwide, thanks to its network of S&R and Public Affairs leaders.

Policies

Objectives

2030 S&RRoadmap

By 2030, each affiliate of Pernod Ricard across the world will have at least one programme in partnership, at — scale and evaluated, following new HQ guidelines, to fight alcohol misuse. By 2030, Pernod Ricard will expand the concept of Responsible Party worldwide and develop key partnerships — beyond Erasmus Students Network, reaching 1 million young adults.

Action plans and next steps Programmes

Consumer information See subsection 3.3.4.3. Employee engagement

Fight alcohol misuse: Pernod Ricard will continue its engagement to — tackle inappropriate consumption of alcohol, in the spirit of the 5 producers’ commitments of the International Alliance for Responsible Drinking (IARD, see below), in partnership with the industry, civil society and local authorities of responsible consumption. Responsible party: Responsible Party is Pernod Ricard’s flagship — programme, run in partnership with the Erasmus Students Network (ESN), across 32 countries in Europe. It has reached over 400,000 students over the past 10 years. Responsible Party aims at raising awareness amongst exchange students about the dangers of excessive drinking and reducing harm during student parties. Pernod Ricard’s ambition is to expand this programme worldwide by 2030, Pernod Ricard acknowledges the mandate given to economic operators in the area of production and trade of alcoholic beverages by Heads of State and governments at the United Nations in the Political Declaration on Non-Communicable Diseases in 2018. Pernod Ricard is a member of the IARD, a non-profit organisation dedicated to reducing inappropriate consumption of alcohol, working with the leading global beer, wine and spirit producers, but also with the public sector, civil society and private stakeholders. IARD aligns with the WHO’s Noncommunicable Diseases Global Monitoring Framework and committed to reduce the harmful use of alcohol by at least 10% by 2025. IARD’s work is informed by scientific evidence on alcohol and health, as well as alcohol policy. Its tools and resources are intended to support all stakeholders in providing them with approaches that can be adapted to local needs and contexts. To strengthen its effort in minors’ protection from alcohol marketing, it has developed a partnership with social media platforms ensuring that its online alcohol marketing meet the same high standards that apply to traditional marketing activities and that they are working effectively on expanding this initiative. The Group collaborates with its peers on the agenda set by the IARD, and strongly commits to reducing harmful drinking, including the target of reducing the harmful use of alcohol by at least 10% by 2025 and to positively impact a broad range of SDGs. ResponsibleMarketing See subsection 3.3.4.2. reaching 1 million young adults worldwide. IARD and collaborationwith industry

Employees are the Group’s best ambassadors. Therefore, Pernod Ricard enlists its employees and consumer facing staff within the Group worldwide with the common goal of reducing alcohol harm and promoting moderate responsible drinking, both internally and externally. Pernod Ricard will put in place an internal training on alcohol to raise awareness on the harmful use of alcohol (2020) and train 100% of its employees and consumer facing staff (2030) to ensure it makes employees aware of their responsibilities within the Group. The three next steps for Pernod Ricard will be to design global guidelines for its alcohol harm prevention programmes to improve their impact in all its markets, to expand the Responsible Party outside Europe and with new key partners, and to set up a new training module for all its employees on alcohol and on the dangers of harmful use of alcohol. Responsiblemarketing 3.3.4.2 Objectives and policies Pernod Ricard believes that strong self-regulation commitments are effective in meeting the ethical expectations of its consumers and stakeholders in the rapidly-changing world of today’s media while at the same time building brand equity. Going beyond the Advertising and Marketing Communications Code of the International Chamber of Commerce, Pernod Ricard’s Code for Commercial Communications (CCC) ensures that its commercial communications do not encourage or condone irresponsible consumption or misuse of any kind. Pernod Ricard is also committed to being an industry leader in helping raise the standard on responsible marketing of alcoholic beverages, with a special focus on digital marketing. In September 2014, IARD, of which Pernod Ricard is a member, joined forces to establish the Digital Guiding Principles which were the first ever set of global guidelines for beverage alcohol producers’ online marketing and social media use. The Group extended the scope of its Code for Commercial Communications (CCC) to require the content of any online marketing to meet the same high standards that apply to traditional marketing activity. These industry-wide commitments were fully embedded in Pernod Ricard’s internal CCC in 2015. In 2018, Pernod Ricard reached 61% of full compliance on these principles. The ambition that was set by Alexandre Ricard and his counterparts from the other companies of the sector is to reach 80% of compliance in 2019.

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PERNOD RICARD UNIVERSAL REGISTRATIONDOCUMENT