FBINAA Brand Standards 2024

Overview

About ........................................................................................ 2

Stewards of the Seal ............................................................ 3

Marks ........................................................................................ 4

This manual has been designed for easy reference to the information required to visually reproduce campaign and branding initiatives associated with the FBI National Academy Associates, Inc. (FBINAA). These compliance standards ensure a consistent presentation, which is critical to the success of the FBI National Academy Associates brand. Inconsistent usage of the FBINAA Seal and other brand elements could weaken and dilute the message to consumers about the brand. All questions regarding the information presented in this manual should be directed to: Kevin Warren Brand & Marketing Manager kwarren@fbinaa.org

Color Palette . ......................................................................... 5

Typography ............................................................................ 6

Backgrounds .......................................................................... 7

Headers / Email ..................................................................... 8

App / Email Signature ......................................................... 9

Graduate & Member Seal / Use of the Seal .................. 10

Digital Banners ...................................................................... 11

Stationary ............................................................................... 12

Protocols for the Use and Reproduction Bearing the Seal of the FBINA & FBINAA, Inc.: The Director of the Federal Bureau of Investigation has authorized the National Board of the FBINAA, Inc., to authorize and limit the use of the official Seal of the FBI National Academy, pursuant to Title 18, United States Code, Section 709. The authorization includes responsibility to ensure that the use of and/or reproduction of the Seal follows the standards provided in this guidebook. The FBINAA is acting as a steward of the Seal and must approve its use.

Social Media ........................................................................... 13

Retail Signage ........................................................................ 14

BRAND STANDARDS

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