Rayware Brand Licensing FINAL

BRAND AWARENESS "Viners has by far the highest spontaneous and prompted awareness as a cutlery brand in the UK."

Based on research conducted in 2017, with the inclusion of some findings from earlier research to provide context, we have found that Viners has very high brand recognition amongst 25-70 year olds. The research was conducted among a nationally representative sample of 400 UK consumers within this age range using an external research agency under the supervision of the Viners research team.