Spring 2019 Hardlines Strategies

CUSTOMER PROFILE

and within two weeks, we had a team from Blish-Mize in the store measuring the salesfloor, researching better gondola and shelving options, and looking more closely at our product selection.” One of the strategies implemented was to begin merchandising tools based on brand, not type. This was especially important in the power tools department. The store now has three aisles directly in front of its main entrance with full lines of power tools and power tool accessories, with bold brand recognition signage in each aisle. Another new strategy was reorganization of the fastener department, which has been a strong performer but presented an inventory management problem due to the large number of loose products. New custom signage in the form of magnetic metal signs pronouncing “New Products” and “Hot Deals” also serve to call out areas that have been expanded after the reset.

One of the changes Star Lumber & Supply made was to merchandise products around brands and add more distinctive signage.

NEW

COME SEE US IN BOTH # 631

LENOX METALMAX ™ is a new alternative to abrasive cut-off wheels.

1000 +

30X LONGER WHEELLIFE * CUTS

TM 1000+ CUTS LENOX METALMAX delivers 1,000 or more cuts with no need for wheel changes. That is 30 times longer life than thin bonded cut-off wheels.

* Average performance for 4.5" wheel in 1" carbon steel square tube vs thin bonded abrasive cut-off wheels.

DIAMETER RETENTION Because LENOX METALMAX is made with diamonds, it doesn’t get smaller.

SAFETY LENOX METALMAX is made with a solid steel body that is stronger to greatly reduce the risk of breakage.

LESS DUST RESIDUE With LENOX METALMAX wheel does not wear down like bonded abrasives. Visible sparks originate only from the material being cut.

For more information on the NEW LENOX METALMAX visit lenoxtools.com

30 Spring 2019 • Hardlines Strategies