Spring 2019 Hardlines Strategies

CUSTOMER PROFILE

Pivot to Hardware Teague Lumber has long been a reliable supplier for building materials and lumber. This is an industry where the Teague name carries weight and draws customers from well beyond the city limits of the business’s headquarters in Fort Worth. Yet recent focus in the last three years has been on hardware sales, selection and organization. Purchasing manager Steve Ervin and sales and purchasing agent Tony Quinn have worked with Blish-Mize representatives to make the hardware, accessories, tools and paint sections of Teague Lumber just as much of a part of the business’s success as the lumberyard outside.

“Prior to putting a clearer focus on revamping our hardware departments, we had a bit of an ‘around the world’ theme, in that you had to hunt around for different items when inside the store,” Paul Teague says. “We didn’t put a lot of focus on those areas, because we sold lumber and sold it well. But now, having the confidence to bring a customer to a section of the store and know they’ll find what they’re looking for has been great for our sales staff. Customers have noticed the effort we’ve put into these departments.” Blish-Mize has been a huge part of that reorganization, Gilley says. Teague Lumber has brought in a variety of

“We’ve focused on increasing our education and training levels to keep pace with changes in the market, and we keep an eye toward the future.” —Jim Teague, former president

With help from Blish-Mize, Teague Lumber has recently revamped its hardware merchandising.

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36 Spring 2019 • Hardlines Strategies