Rayware Trend Report - AW18-19 Booklet

Product Reaction

Vibrant design. The Memphis movement of the 1980s is seeing a revival amongst millennials, as they embrace the brash, bold, and confident colours this style promotes. These vibrant patterns and colours allow for individual expression with clothing choices and beyond to reflect different personalities. It’s no wonder that streetwear brands such as Supreme and American Apparel have worked in collaboration with designers that use the visual style of Memphis in their creations. Wearable devices are also adopting this design ethos to place themselves firmly in the minds of young fashionistas who actively seek out cutting edge technology to enable them to stay ahead of the crowd.

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