TheRetailer_Summer_19

The data presented from these new systems offer a level of accuracy that wasn’t possible before. Now retailers can understand how its associates are behaving in the store in relation to customers, they can adapt accordingly to a level of granularity that they did not previously have access to. It is through this high level of accuracy that retailers can now adapt store space and staffing to work in perfect harmony to deliver the highest standards of customer service. As each counting system operates independently in each store, managers can iterate experiences on a store-by-store basis, ensuring the best possible conversion rates. As decision makers within each retailer move into the future, they will be able to more closely match their store experiences with their own (and competitors’) online experiences. This means they can deliver over and above the experience customers come to expect when interacting with any retailer. I’m pleased to be a part of this development in footfall counting, as our advances in technology are the first of its kind and will influence the future for so many retailers. Future predictions suggest the British high street will experience lower footfall, as customers continue to enjoy the convenience of shopping centres or opt for online. With the lure of e-commerce growing, our technology will allow retailers to analyse and adapt, helping them create winning experiences with levels of customer service that will keep online on the run, for now.

PETER LUFF ipsos-retailperformance.com

the retailer | summer 2019 | 19