Select Nutrition

spotlight on...

Full Circle Home

W ith the numerous industrial pollutants and toxins that invade our beautiful, natural environment everyday, people are beginning to take notice of the damaging, long-term effects they have on our land and on our health.

The company’s continuing and growing success can be attributed to its team of ingenious and savvy individuals, who make a great effort to lead green lifestyles themselves. Together, they have collaborated each of their own ideas, daily habits, and visions in order to create a line of products that embody the whole meaning of being green, innovative, and sustainable in the 21st century. In addition to ensuring that all of their products made from green materials, the Full Circle team continues to bring fresh ideas and perspectives in designing their products. Now, consumers don’t have to scramble to find a drawer or dark corner to hide their sponges, brooms, or mops. The design and vibrant color schemes on these products are so sleek and stylish that consumers are proud to display them in their homes. Besides have a cool look and design, these products actually do the jobs they were created

We are beginning to see companies and brands become more environmentally conscious and therefore, strive to create products that won’t be a hazard to the environment or to our, and future generation’s overall health. Select Nutrition is passionate about paying tribute to brands that really strive to make smart choices that have a positive effect on the environment and the people living in it. For the month of February, Select is proud to shine the spotlight on Full Circle, an innovative and sustainable home-care product brand that works tirelessly and consistently to uncover biodegradable materials and solutions that create affordable, functional, and green products. From the very beginning, the Full Circle team has shared one important vision, and that was to “create a brand that balances style, function, sustainability, and affordability in every single product”. The company’s name and philosophy stems from the idea that “a product’s life cycle should be cyclical, not linear”. In other words, to avoid adding more waste to the already overflowing landfills, Full Circle’s products are composed of natural materials that can be sourced straight from the earth, and once we are done utilizing them, those materials can be safely returned to the earth as well. Full Circle’s dedication and efforts to sustainability are showcased in everything they do, and they never fail to go above and beyond to ensure their business leaves the most minimal environmental impact. From the very start, the brand has made it a priority to source materials close to where they manufacture and process their products, and they even recycle and use FSC certified paper for their marketing materials and packaging!

to do! They are durable and efficient in cleaning hard messes, scrubbing pesky residue, and their performance and lifespan outlasts and outshines that of most conventional cleaning products. Full Circle is clearly on a never-ending mission in spreading awareness on the importance of environmental preservation and sustainability, and from the looks of it, it seems as if there’s no stopping Full Circle from saving our beloved

planet, one sustainable potato brush at a time. Paula Wiszowaty– pwiszowaty@unfi.com

16 www.selectnutrition.com

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