WSM 2015 Slides

Case Study: Promoting Backlist Titles Alongside Digital. • Academic calling has changed. New opportunities? • Who do we present to? – Teaching Academics – whole team together – Librarians – subject specialists and E-Learning specialists – Senior staff: Heads of Dept / Course Directors

• Digital – Exciting!!

• Print and Digital are complimentary not opposed

Jan 5-7, 2015

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