WSM 2015 Slides

Strategies that will drive Institutional Medicine for next three years

Description

Implications / Opportunity

• Expand Med Ed offerings along the curriculum and build the bridge to practice with clerkship • Critical to launch discipline-specific offerings for residents, especially where UTD is not widely used or can serve as additional resource

• Health Library collections expanded in Medical Education and Practice specialty areas can generate up to $14M by 2017. • Introduce Wikipedia-style topics in Med Education • Identify new areas for training in 2015, eg, simulation

Institutional Medical Learning Collections for students and resident

• Continue expansion of Spanish Language Program by filling curricular gaps in Med Education • Collaborate on Practice titles with greatest potential, including 5MCC and franchise and other synoptic titles

• Expand offerings in areas were Med Ed titles performing very well (Review series) • Continue to work with local government on 5MCC potential • Create SLP versions of Institutional Medicine product

Spanish Language program

• Continue collaboration with Ovid sales team for Collection sales • Integrate International team more deeply into product planning so product has “local” flavor • Continue coordination of marketing efforts and united messaging

• Greater focus on building institutional product awareness (clerkship, residency, faculty) • Include RDs and marketing in revision and first edition review process and planning • Systems already in place can be improved • Closer engagement with OVID International Sales

Global Institutional Marketing and Sales

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