2024 Best Practices Study
Account Stratification
AGENCIES WITH REVENUES OF:
<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M
Account Size:
Commercial P&C *as measured by commissions and fees Greater than $50,000 % of Book
6.8%
11.0%
14.9%
22.7%
30.0%
47.6% 172.5
# of Accounts Total Revenue
0.6
1.6
4.1
10.1
25.3
$31,205 $54,679
$145,890 $91,028
$389,131 $94,061
$1,007,160
$2,921,703 $26,767,248
Revenue per Account
$95,942
$108,292
$132,767
Between $25,000 and $50,000 % of Book
3.8%
6.4%
15.1%
13.3%
14.3%
14.2% 168.7
# of Accounts Total Revenue
0.7
2.1
8.7
17.3
38.4
$19,297 $26,624
$69,545 $34,601
$294,626 $34,083
$595,343 $34,210
$1,326,957
$5,886,262
Revenue per Account
$34,355
$34,814
Between $10,000 & $25,000 % of Book
10.5%
14.6%
16.9%
16.5%
18.5% 113.6
14.6% 373.1
# of Accounts Total Revenue
4.7
10.0
27.0
50.2
$55,084 $13,797
$148,855 $14,379
$397,908 $14,748
$784,488 $15,297
$1,740,590
$5,855,875
Revenue per Account
$15,348
$15,621
Between $5,000 & $10,000 % of Book
13.1%
12.8%
13.2%
11.4%
12.1% 157.6
7.6% 420.4
# of Accounts Total Revenue
7.3
17.6
43.1
73.1
$47,849 $6,631
$122,925
$296,755
$509,952
$1,117,052
$2,964,535
Revenue per Account
$7,051
$6,858
$6,977
$7,132
$7,084
Less than $5,000 % of Book # of Accounts Total Revenue
65.7% 551.0
55.3%
39.9%
36.2%
25.2%
16.1%
1,428.3
1,633.4
2,204.5
2,716.8
7,277.9
$285,093
$620,816
$898,756
$1,640,418
$2,360,376
$5,701,281
Revenue per Account
$1,076
$592
$723
$976
$1,008
$908
Group L/H/F *as measured by number of lives Over 100 Lives % of Book
2.1%
13.3%
15.4%
25.2%
42.8%
52.5% 117.4
# of Accounts Total Revenue
0.1
0.1
1.9
5.8
19.0
$1,596 $30,333
$2,638 $25,505
$40,531 $39,594
$231,515 $60,008
$1,314,000
$8,795,399
Revenue per Account
$65,159
$71,352
50-100 Lives % of Book
0.6%
10.4%
17.1%
16.6%
17.1%
18.0% 107.2
# of Accounts Total Revenue
0.1
0.2
2.8
7.4
17.2
$426
$5,992 $22,470
$34,202 $21,882
$140,298 $18,858
$336,523 $19,771
$2,114,635
Revenue per Account
$8,092
$23,794
Under 50 Lives % of Book # of Accounts
97.3%
76.3%
67.5%
58.2%
40.1% 156.0
29.4% 781.4
14.2
11.5
56.7
92.3
Total Revenue
$16,062 $2,386
$22,096 $2,303
$106,960
$259,059
$523,361
$2,952,970
Revenue per Account
$2,969
$3,597
$5,688
$5,060
Note : Comparison Group Averages are based on the average for each individual line item and therefore may not validate when attempting to replicate calculations.
Cross Category Comparison
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